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<title>8 steps to a happy PR marriage</title>
<description>Getting into bed with an agency is more than a casual relationship, it is like a marriage. To avoid your relationship with your PR firm ending in divorce, this article provides the vital ingredients for your PR ‘marriage’ to succeed.</description>
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<title>PR is a twoway street</title>
<description>Companies need to  also take responsibility for building relationships with their stakeholders. This article looks at common reasons the PR relationship fails.</description>
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