Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Business-Coach/3655/Customers-NeedsThe-One-and-Only-Way-to-Know-For-Sure-What-To-Sell.html http://www.evancarmichael.com/Business-Coach/3655/Customers-NeedsThe-One-and-Only-Way-to-Know-For-Sure-What-To-Sell.html If it were up to me there would only be two or three flavors of ice cream ever created. If you don't love chocolate chip and strawberry ice cream it is a good thing for you my tastes and desires aren't the holy grail of what sells! Don't let your preferences and desires determine what you sell. And for your businesses sake, don't assume that your preferences are shared by your customer. Desire and motivation is unique to each of us. Even if we ultimately purchase the same product we often do so for very different reasons and therefore need to be marketed to differently. http://www.evancarmichael.com/Business-Coach/3655/The-One-Entrepreneurial-Risk-You-Should-Never-AssumeInsurance-Requirements-of-the-Self-Employed.html http://www.evancarmichael.com/Business-Coach/3655/The-One-Entrepreneurial-Risk-You-Should-Never-AssumeInsurance-Requirements-of-the-Self-Employed.html Could your business survive an extended, forced shut down? If you don't have a plan that ensures your rent, utilities, payroll, suppliers and your own income can be payed even while your business is shut down for months the answer is no and your small business is at risk. Business Interruption or Loss of Income insurance bridges the gap between the businesses normal income and its income due to a forced closing. It also can assure certain business critical expenses will be paid. http://www.evancarmichael.com/Business-Coach/3655/Start-a-BusinessWhere-does-your-drive-come-from.html http://www.evancarmichael.com/Business-Coach/3655/Start-a-BusinessWhere-does-your-drive-come-from.html When you doubt your ability to start a business you are human. When you express that doubt through inaction, fear and anxiety you are writing a tale of fear, doubt and insecurity for your children. What you say about your present job, career or business is what your children believe and is what will become their reality. Look into your child's future and see them in your present day shoes.