Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3665/7-Print-Newsletter-Design-Tips-to-Get-Your-Client-Newsletter-Opened--Read-Every-Time.html http://www.evancarmichael.com/Marketing/3665/7-Print-Newsletter-Design-Tips-to-Get-Your-Client-Newsletter-Opened--Read-Every-Time.html Ignoring your newsletter’s packaging or formatting is like giving your clients a lovely gift... and then wrapping it with duct tape and plain brown paper. These seven newsletter design rules make sure your customer print newsletter doesn't get trashed. http://www.evancarmichael.com/Marketing/3665/8-Ways-That-Client-Newsletters-Build-a-Fence-Around-Your-Herd.html http://www.evancarmichael.com/Marketing/3665/8-Ways-That-Client-Newsletters-Build-a-Fence-Around-Your-Herd.html They're out there. Waiting… watching… ready to pounce on your clients. Your competitors want 'em and if you're not on the lookout, they'll steal your 'herd' right out from under your nose. Sending a client newsletter every month will stop these thievin' poachers and rustlers. This is exactly how... http://www.evancarmichael.com/Marketing/3665/3-Little-Known-Facts-About-Customer-Newsletters-That-Will-Get-and-Keep-Clients-For-Life.html http://www.evancarmichael.com/Marketing/3665/3-Little-Known-Facts-About-Customer-Newsletters-That-Will-Get-and-Keep-Clients-For-Life.html He was punctual and thorough. He made sure his client was satisfied… actually, more-than-satisfied. Yet, two weeks later these same happy clients couldn't tell you the name of his company if their lives depended upon it. And the next time they need someone to do the same job? They'll start all over again by looking in the yellow pages. http://www.evancarmichael.com/Marketing/3665/Discrimination-and-Your-Customers--Choose-Your-Clients-Wisely.html http://www.evancarmichael.com/Marketing/3665/Discrimination-and-Your-Customers--Choose-Your-Clients-Wisely.html You don't have to work for everyone... and you shouldn't want to, either. I decided to fire her as a client. I called her back and told we wouldn't be providing our service for her. She was incredulous. "You mean even though I agreed to pay your price, you still won't clean my carpet"? Yep, you got it. http://www.evancarmichael.com/Marketing/3665/3-Newsletter-Marketing-Tips-That-Will-Skyrocket-Your-Profits.html http://www.evancarmichael.com/Marketing/3665/3-Newsletter-Marketing-Tips-That-Will-Skyrocket-Your-Profits.html No single ad will ever bring in enough customers to keep a business thriving and successful. In fact it's been proven repeatedly most prospects will not respond to a marketing piece until at least the seventh exposure. This same principle applies to newsletters mailed to your customers. http://www.evancarmichael.com/Marketing/3665/Marketing-with-Newsletters-Is-Your-Client-Newsletter-Boring-Your-Customers-to-Death.html http://www.evancarmichael.com/Marketing/3665/Marketing-with-Newsletters-Is-Your-Client-Newsletter-Boring-Your-Customers-to-Death.html The typical client newsletter is one of the most mind-numbing, agonizingly boring pieces of mail ever sent to consumers. If you're making this newsletter marketing mistake, don't worry. It's not your fault. No one ever taught you the system, until now… http://www.evancarmichael.com/Marketing/3665/10-Ways-to-Stop-Attracting-New-Clients--Kill-Your-Small-Business-in-a-Recession.html http://www.evancarmichael.com/Marketing/3665/10-Ways-to-Stop-Attracting-New-Clients--Kill-Your-Small-Business-in-a-Recession.html Your clients are the most valuable asset you have. By using attentive, relationship-building marketing strategies like distributing a print newsletter, create a bond that will allow you to weather any type of economic environment. http://www.evancarmichael.com/Marketing/3665/Get-More-Referrals-How-Newsletter-Marketing-Creates-a-Constant-Stream-of-Referrals.html http://www.evancarmichael.com/Marketing/3665/Get-More-Referrals-How-Newsletter-Marketing-Creates-a-Constant-Stream-of-Referrals.html Your existing customers are your best sales people. They will continue to call you and REFER you if they are reminded to do so. A monthly client newsletter is a friendly reminder in an interesting and non-intrusive way http://www.evancarmichael.com/Marketing/3665/Print-Newsletters-vs-Email-Newsletters--6-Reasons-Why-You-Should-NOT-Just-Do-an-Ezine.html http://www.evancarmichael.com/Marketing/3665/Print-Newsletters-vs-Email-Newsletters--6-Reasons-Why-You-Should-NOT-Just-Do-an-Ezine.html 6 Ways Print Newsletters beat Email Newsletters - And why they Need to be part of your Marketing Mix http://www.evancarmichael.com/Marketing/3665/7-Newsletter-Writing-Secrets-That-Will-Retain-More-Clients-for-Life.html http://www.evancarmichael.com/Marketing/3665/7-Newsletter-Writing-Secrets-That-Will-Retain-More-Clients-for-Life.html Understand the elements of a successful newsletter to Capture and keep customers that would love to spend their money with you forever.