Bob Richards Personal Finance Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Personal-Finance/3753/Lead-Marketing-How-to-Work-a-Lead.html http://www.evancarmichael.com/Personal-Finance/3753/Lead-Marketing-How-to-Work-a-Lead.html Lead Marketing- How to Work a Lead Every entrepreneur knows he needs leads. But lead generation is only half the battle. What you do with the lead detrermines if you have a sale. http://www.evancarmichael.com/Personal-Finance/3753/Why-Sales-Professionals-Should-Never-Prospect.html http://www.evancarmichael.com/Personal-Finance/3753/Why-Sales-Professionals-Should-Never-Prospect.html Why Sales Professionals Should Never Prospect Prospecting is a monotonous, low output activity that sorts through hundreds or thousands of suspects to produce a handful of prospects. Sales professionals must never waste their time perfornming this activity to gain clients.