Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Retail/3819/Creating-A-Store-That-Sells-Through-Education-and-Entertainment.html http://www.evancarmichael.com/Retail/3819/Creating-A-Store-That-Sells-Through-Education-and-Entertainment.html Ever been lost and confused in one of these shops where the product is either unfamiliar or fairly technical – like home electronics, mobile phones or medicines? I regularly see customers in these places (and I am often one of them) that are just going through the aisles looking bedazzled, faced with rows of identically looking objects with some technical jargon words written on labels... Simply putting stock on shelves and hoping that customers will buy it does not work, a different approach is required. http://www.evancarmichael.com/Retail/3819/Making-It-Easy-To-Buy-From-You.html http://www.evancarmichael.com/Retail/3819/Making-It-Easy-To-Buy-From-You.html How intelligent retail design and branding can lead to more sales