Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3894/How-to-Write-a-Press-Release.html http://www.evancarmichael.com/Marketing/3894/How-to-Write-a-Press-Release.html So you would like your business to have five minutes of fame for free? Then you need to write effective press releases! http://www.evancarmichael.com/Marketing/3894/Conducting-Market-Research.html http://www.evancarmichael.com/Marketing/3894/Conducting-Market-Research.html So you just know that your product/service is unique and that folk will fall over themselves to buy it from you. How do you know that? Is it a gut feeling or have you done your research? http://www.evancarmichael.com/Marketing/3894/Make-an-Impact--Get-your-business-into-the-Press.html http://www.evancarmichael.com/Marketing/3894/Make-an-Impact--Get-your-business-into-the-Press.html Putting together a marketing plan focuses the mind on your marketing mix, in particular deciding which elements will work for your business. Your marketing plan should reflect a multitude of methods to reach your target audience and PR (public relations) is an excellent way to do this. http://www.evancarmichael.com/Marketing/3894/DONT-FORGET-TO-NETWORK.html http://www.evancarmichael.com/Marketing/3894/DONT-FORGET-TO-NETWORK.html Improve your marketing while you make friends ... You know that you need to produce a marketing plan and quite happily arrange a schedule for the year which includes PR, advertising, exhibiting and direct mail. But how often do you remember to include networking?