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<title>Peter Lawless Marketing Articles</title>
<description>Recent Articles From EvanCarmichael.com</description>
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<link>http://www.evancarmichael.com/Marketing/3900/4-Steps-to-Guarantee-Business-Survival.html</link>
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<title>4 Steps to Guarantee Business Survival </title>
<description>Could a proven Success Framework be all that's needed for your survival in today's economic conditions? </description>
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<link>http://www.evancarmichael.com/Marketing/3900/Stop-working-and-start-Earning.html</link>
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<title>Stop working and start Earning? </title>
<description>I want you to close your eyes and ask yourself, what you would really love to do with the rest of your life, if you didn't have to work ever again. Just think, today, you will complete the sale of your business, which means that neither you nor your family will ever HAVE to work again. I emphasized Have, because some may want to work. There are even some amongst us, who on their deathbed will be thinking how much more they could have achieved in work. 

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<link>http://www.evancarmichael.com/Marketing/3900/Do-you-communicate-effectively-inside-your-company.html</link>
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<title>Do you communicate effectively inside your company? </title>
<description>The customer has gone out the door; he has just placed a large forward order for delivery next march. Can you be sure that he will get what he expects? Is your internal communication up to scratch? This article gives you some tips. Your company is only as strong as its weakest link - but it is up to you to check the strength of them all regularly! </description>
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<link>http://www.evancarmichael.com/Marketing/3900/Extracting-company-profits-to-invest-in-property-using-your-pension.html</link>
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<title>Extracting company profits to invest in property, using your pension</title>
<description>This month’s wealth article explores how profitable business owners can benefit, due to concessions in the finance act of 2004. Once your business is on track and delivering profits, the most important consideration is how to maximise you and your family’s future income for you from these profits. This article looks at a topic that has grabbed much media attention recently – using your profits to invest in a company pension, which uses property as the investment vehicle. A Pension Mortgage is one of the most tax efficient methods of repaying a loan on an investment property. </description>
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<link>http://www.evancarmichael.com/Marketing/3900/Harnessing-the-power-of-dreams-to-create-wealth.html</link>
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<title>Harnessing the power of dreams to create wealth </title>
<description>“Hey You at the back of the class stop day-dreaming and pay attention!” Which one of us did not hear that phrase repeated many times in our school days? Having dreams and aspirations is an essential part of any successful entrepreneur’s makeup. But what do they do to utilize the power of those dreams? This article gives you some tips on using visualization, to achieve your goals. First to be successful in business, you need to define your personal definition of success. What is success for you? Which goals do you need to reach to be successful? 

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<link>http://www.evancarmichael.com/Marketing/3900/Give-one-away-free-to-your-customer--Right-Now.html</link>
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<title>Give one away free to your customer - Right Now! </title>
<description>In today's modern society, we are all hell bent in getting as much as we can, in the limited time available to us. So why bother giving things away to your customers? 

What can you give your customer today, that will make you and the person you give it to, feel great? And you can give lots of them to lots of customers, and it doesn't cost you a cent 
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<link>http://www.evancarmichael.com/Marketing/3900/Does-your-Accountant-provide-value-or-are-they-just-a-cost.html</link>
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<title>Does your Accountant provide value, or are they just a cost?</title>
<description>Accountants are people who do the books, file tax returns and generally fulfill a necessity of life that most business owners would prefer to do with out! Well that is the case the majority of the time, however there are professionals out there who offer services that can really enhance your business’ wellbeing, and as a result your wealth. This brief article looks at some of the areas you could be looking at. </description>
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<link>http://www.evancarmichael.com/Marketing/3900/Banking-Relationships--Is-Information-the-Key.html</link>
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<title>Banking Relationships - Is Information the Key?</title>
<description>As more and more financial institutions embrace the concept of CRM, are they really improving their relationships with their customers, and is that improvement equating to dollars on the bottom line?

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<link>http://www.evancarmichael.com/Marketing/3900/Preparing-the-annual-return-for-Audit--exempt-companies.html</link>
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<title>Preparing the annual return for Audit - exempt companies </title>
<description>It’s that time of year. Your tax return form (CT1) has just been filed, and if your Year end is December 31 st, the chances are your Annual Return is also due. This is much better left to an accountant you can trust, but if like me, you want to do it yourself, this article will help you. I thought it was an easy process, ‘till I did it, so I decided to write out the key steps, along with links as to where you can get the appropriate information.It is also worth noting, that late filing, removes small companies from the Audit Exemption. </description>
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<link>http://www.evancarmichael.com/Marketing/3900/Fostering-a-Superior-Customer-Service-Culture.html</link>
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<title>Fostering a Superior Customer Service Culture</title>
<description>In order to be hugely successful at business, you must provide a truly excellent level of service to your customers. You must continually exceed their expectations and delight them. Knowing how to amaze your customers is something that you must instill within the company culture. Here are some pointers to ensure you have loyal customers. Find what works and model excellence. 

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