James Chan Marketing Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3909/The-CHINA-formula-for-selling-services-or-products-to-China.html http://www.evancarmichael.com/Marketing/3909/The-CHINA-formula-for-selling-services-or-products-to-China.html The "C-H-I-N-A" formula for selling services or products to China If you want to succeed in promoting and exporting American-made products or professional services in the China market, think "C.H.I.N.A." -- an acronym I created to help Westerners understand the Chinese mind and their business conduct. http://www.evancarmichael.com/Marketing/3909/How-big-should-your-business-be.html http://www.evancarmichael.com/Marketing/3909/How-big-should-your-business-be.html How big should your business be? Many independent entrepreneurs are content to be one-person companies. These people, called the "spare room tycoons," feel that it is more important to be ourselves than to be big, as long as our business is successful and we are prosperous. After all, history has shown repeatedly that one person can change the world. http://www.evancarmichael.com/Marketing/3909/Differentiating-Between-Price-and-Value.html http://www.evancarmichael.com/Marketing/3909/Differentiating-Between-Price-and-Value.html Differentiating Between Price and Value This is a story on how Fran McElroy succeeded in getting a client and getting paid what she deserves to get. http://www.evancarmichael.com/Marketing/3909/The-70-Lessons-of-Running-A-Business-On-Ones-Own.html http://www.evancarmichael.com/Marketing/3909/The-70-Lessons-of-Running-A-Business-On-Ones-Own.html The 70 Lessons of Running A Business On One's Own This is a list of 70 lessons of sane, self-employment from the book Spare Room Tycoon. http://www.evancarmichael.com/Marketing/3909/A-Final-Thought-on-A-Good-Friday.html http://www.evancarmichael.com/Marketing/3909/A-Final-Thought-on-A-Good-Friday.html A Final Thought on A Good Friday This is the real reason why we want to be entrepreneurs. http://www.evancarmichael.com/Marketing/3909/How-Big-Does-Your-Business-Need-To-Be.html http://www.evancarmichael.com/Marketing/3909/How-Big-Does-Your-Business-Need-To-Be.html How Big Does Your Business Need To Be? Every business needs to evolve, but not every business needs to expand, and one should never expand just for expansion's sake. http://www.evancarmichael.com/Marketing/3909/Staying-Small-By-Choice.html http://www.evancarmichael.com/Marketing/3909/Staying-Small-By-Choice.html Staying Small By Choice Gil Gordon, who invented tele-commuting as a way of allowing talented employees to work from home instead of at their corporate offices, prefers to stay small. Here is his personal story. http://www.evancarmichael.com/Marketing/3909/Growing-Too-Fast-A-Cautionary-Tale.html http://www.evancarmichael.com/Marketing/3909/Growing-Too-Fast-A-Cautionary-Tale.html Growing Too Fast: A Cautionary Tale It is not your overhead but what's in your head that counts, especially when you run into a downturn in your business. Your ability and willingness to cut costs can help you stay in business longer to wait out the storm. http://www.evancarmichael.com/Marketing/3909/When-Your-Business-Grows-Up-You-Became-A-Manager.html http://www.evancarmichael.com/Marketing/3909/When-Your-Business-Grows-Up-You-Became-A-Manager.html When Your Business Grows Up, You Became A Manager Jennifer Thompson tells her story on the difference between between an entrepreneur and being a manager of a business. http://www.evancarmichael.com/Marketing/3909/Bigger-or-Better.html http://www.evancarmichael.com/Marketing/3909/Bigger-or-Better.html Bigger or Better? There are pros and cons in trying to grow your company to a larger size.