Jody DeVere Women Entrepreneurs Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Women-Entrepreneurs/3922/Stop-thinking-ROI-and-start-thinking-ROW-Return-on-Women.html http://www.evancarmichael.com/Women-Entrepreneurs/3922/Stop-thinking-ROI-and-start-thinking-ROW-Return-on-Women.html Stop thinking ROI and start thinking ROW (Return on Women) "While women control over 80 percent of all purchases, over 70 percent of all advertising is created by men."