Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3950/Tips-for-a-Successful-Gift-with-Purchase-Campaign.html http://www.evancarmichael.com/Marketing/3950/Tips-for-a-Successful-Gift-with-Purchase-Campaign.html Gift with Purchase Promotions can be a very cost effective and a successful way of achieving specific objectives however there are certain steps you need to follow to ensure that your Gift with Purchase campaign is a success. This article outlines all the steps you need to take in order to make your Gift with Purchase campaign a success. http://www.evancarmichael.com/Marketing/3950/A-Guide-to-Creating-a-Direct-Mail-Campaign-incorporating-Promotional-Products.html http://www.evancarmichael.com/Marketing/3950/A-Guide-to-Creating-a-Direct-Mail-Campaign-incorporating-Promotional-Products.html This article is a practical How to Guide for any businesses looking at doing a Direct Mail Campaign for the first time. I use an example of an Unaddressed Mail campaign that incorporates Promotional Products and discuss each step involved from contacting Australia Post, picking your Promotional Product and submitting your letters for lodgement. Many companies are no longer using Direct Mail and so there is a real opportunity for businesses to dominate with little competition from other businesses. I have used an example that includes promotional products because according to the Promotional Product Association International the inclusion of a Promotional Product to a mail promotion can increase the response rate by 50% (Reference: The Power of Promotional Products – PPAI). http://www.evancarmichael.com/Marketing/3950/The-Benefits-of-having-a-Company-Uniform.html http://www.evancarmichael.com/Marketing/3950/The-Benefits-of-having-a-Company-Uniform.html Do you remember your school days when you did not have to worry each morning about what to wear; you just put on your uniform and off you would go to school? As adults our lives are ten times busier and yet we choose to complicate things further by not having a uniform. There are many benefits associated with having a company uniform not only for the company itself but also for the employees and customers. http://www.evancarmichael.com/Marketing/3950/Growing-your-Small-Business-through-Sponsorships--Promotional-Giveaways.html http://www.evancarmichael.com/Marketing/3950/Growing-your-Small-Business-through-Sponsorships--Promotional-Giveaways.html As a small business it can be difficult to promote your company towards potential customers, especially if you have a limited marketing budget which many small businesses do. One effective technique of growing and promoting your business is through the sponsorship of local sporting teams. This article outlines the benefits of sponsorship as well some tips for getting the most out of your sponsorship. http://www.evancarmichael.com/Marketing/3950/Compulsory-Promotions-for-Franchisees-and-why-they-work.html http://www.evancarmichael.com/Marketing/3950/Compulsory-Promotions-for-Franchisees-and-why-they-work.html Franchises are in a unique situation when it comes to planning their marketing campaigns; although each franchise has a different owner they are all using the intellectual property of the Franchise owner and therefore the Franchise owner must grant permission for the franchisee to use their brand name in any marketing. Compulsory promotions are one form of marketing that Franchises can effectively use. This article outlines what Compulsory Promotions, why they work as well as tips to improve your Compulsory Promotions. http://www.evancarmichael.com/Marketing/3950/Promotional-Marketing-Tips-for-Small-Businesses.html http://www.evancarmichael.com/Marketing/3950/Promotional-Marketing-Tips-for-Small-Businesses.html One of the most important things when starting a new business is to get yourself known in the market place so that you can hopefully start getting some customers. Many companies attack this front on and start putting all their money into marketing and advertising. Unfortunately, this sort of spending in the early stages would probably be one of the reasons that many small business find it difficult to survive. There is just too much initial outlay with little immediate return. While it is important to get your business known it is also important to ensure the longevity of your business by spending wisely. Your priority should be on getting the most bang for your buck, which means making sure that you use advertising and marketing mediums that won’t cost you a fortune and that will generate positive results. http://www.evancarmichael.com/Marketing/3950/How-to-make-your-Promotional-Products-meaningul-and-unique.html http://www.evancarmichael.com/Marketing/3950/How-to-make-your-Promotional-Products-meaningul-and-unique.html This article outlines the importance of making your Promotional Products unique and meaningful not by spending a lot of money but by picking a product that represents your company and then incorporating it into your marketing campaign in a creative way. http://www.evancarmichael.com/Marketing/3950/10-Reasons-why-to-use-Promotional-Products.html http://www.evancarmichael.com/Marketing/3950/10-Reasons-why-to-use-Promotional-Products.html 10 Reasons why to use Promotional Products. http://www.evancarmichael.com/Marketing/3950/Sometimes-the-most-common-Promotional-Products-can-be-the-most-effective.html http://www.evancarmichael.com/Marketing/3950/Sometimes-the-most-common-Promotional-Products-can-be-the-most-effective.html Most companies are always pushing to do something new and different from their competitors and we find that many of our clients approach us for new and innovative promotional products. If the campaign suits a new and unique product then that it what we will definitely recommend. However, sometimes the most basic and 'boring' promotional products may be the most effective. Let's take Custom Printed Balloons as an example. http://www.evancarmichael.com/Marketing/3950/What-constitutes-a-good-promotional-product-for-your-event.html http://www.evancarmichael.com/Marketing/3950/What-constitutes-a-good-promotional-product-for-your-event.html An overview of what an event promotional product is and also how to pick a good one.