Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3953/Converting-Prospects-Into-Customers.html http://www.evancarmichael.com/Marketing/3953/Converting-Prospects-Into-Customers.html Most small business owners are challenged when it comes to converting their prospects to customers. This article outlines three simple marketing strategies to help you move prospects into actual paying customers. http://www.evancarmichael.com/Marketing/3953/Marketing-Strategies-for-Building-Customer-Relations.html http://www.evancarmichael.com/Marketing/3953/Marketing-Strategies-for-Building-Customer-Relations.html As business owners, we all want to sell more of our products and services to new and existing customers. But before we can achieve this goal, it is imperative to understand a few basic marketing strategies for creating interest, trust and desire. http://www.evancarmichael.com/Marketing/3953/Adding-Audio-to-Your-Website.html http://www.evancarmichael.com/Marketing/3953/Adding-Audio-to-Your-Website.html Website audio is a great way to enhance your visitor's experience and to deepen the selling relationship. This article discusses the use of website audio and provides suggestions on what you need to get started. http://www.evancarmichael.com/Marketing/3953/How-to-Build-a-Compelling-Marketing-Communications-Folder.html http://www.evancarmichael.com/Marketing/3953/How-to-Build-a-Compelling-Marketing-Communications-Folder.html What do you give your prospects after they’ve expressed an interest in your products or services? Most small business owners simply pass out a single sales brochure. It’s much more effective to present a complete folder of information that works to further build trust and confidence. This article discusses the inserts I recommend you include in your marketing folder. http://www.evancarmichael.com/Marketing/3953/The-Four-Key-Factors-for-Website-Conversion.html http://www.evancarmichael.com/Marketing/3953/The-Four-Key-Factors-for-Website-Conversion.html Before you start performing split and multivariate testing in order to improve your landing page conversion rate, there are several important factors to keep in mind. http://www.evancarmichael.com/Marketing/3953/Defining-Your-Target-and-Niche-Markets.html http://www.evancarmichael.com/Marketing/3953/Defining-Your-Target-and-Niche-Markets.html Defining your target and niche markets is the key to understanding how your business can deliver the greatest value to your customers and prospects. This article provides strategies for uncovering and defining your niche market areas. http://www.evancarmichael.com/Marketing/3953/Are-You-Converting-Web-Visitors-into-Customers.html http://www.evancarmichael.com/Marketing/3953/Are-You-Converting-Web-Visitors-into-Customers.html Driving large amounts of targeted traffic to your website is only half the battle. Once people get there, they must be compelled to take action. This article discusses three methods of increasing your website conversion rates. http://www.evancarmichael.com/Marketing/3953/Creating-Your-Unique-Value-Proposition.html http://www.evancarmichael.com/Marketing/3953/Creating-Your-Unique-Value-Proposition.html Defining your value proposition is the first step in clearly identifying how your products and services are different from your competition. This article gives strategies on developing and defining your unique value to prospects and customers. http://www.evancarmichael.com/Marketing/3953/Website-Analytics--A-Necessity-for-Growing-Your-Business.html http://www.evancarmichael.com/Marketing/3953/Website-Analytics--A-Necessity-for-Growing-Your-Business.html Installing a good website analytics program on your website is simple and costs nothing. There are many small business websites that have not taken advantage of the amazing information they can retrieve through an integrated analytics package. This article discusses five reasons why you should install an analytics package on your business website. http://www.evancarmichael.com/Marketing/3953/Preselling-Your-Suspects.html http://www.evancarmichael.com/Marketing/3953/Preselling-Your-Suspects.html The goal of a suspect mailing is not to sell. The goal is to build enough trust and confidence to convert that suspect into a prospect. Once a suspect converts to a prospect, you'll stand a much better chance of selling them something.