Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3976/The-Integration-of-Innovation-and-Marketing-Best-Practices-for-Business-Excellence-III.html http://www.evancarmichael.com/Marketing/3976/The-Integration-of-Innovation-and-Marketing-Best-Practices-for-Business-Excellence-III.html During an economic down turn marketing and particularly funds for innovation and growth are amongst those hardest hit. As new, profitable innovations are owned by marketing, whilst their financing comes from the ability for the current business to generate profits, there is an intimate link between marketing and innovation. Considering current business and innovation as distinct silos, managed in different ways by separate functions, may mean that the organization is missing a significant opportunity to maximize the skills, knowledge, resources and networks of the organization. Innovation Expert, Kevin Weir and Marketing Excellence Practitioner, Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach. http://www.evancarmichael.com/Marketing/3976/The-Integration-of-Innovation-and-Marketing-Best-Practices-for-Business-Excellence-II.html http://www.evancarmichael.com/Marketing/3976/The-Integration-of-Innovation-and-Marketing-Best-Practices-for-Business-Excellence-II.html During an economic down turn, marketing and particularly funds for innovation and growth are amongst those hardest hit. As new, profitable innovations are owned by marketing, whilst their financing comes from the ability for the current business to generate profits, there is an intimate link between marketing and innovation. Considering current business and innovation as distinct silos, managed in different ways by separate functions, may mean that the organization is missing a significant opportunity to maximize the skills, knowledge, resources and networks of the organization. Innovation Expert, Kevin Weir and Marketing Excellence Practitioner, Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach. http://www.evancarmichael.com/Marketing/3976/The-Integration-of-Innovation-and-Marketing-Best-Practices-for-Business-Excellence-Part1.html http://www.evancarmichael.com/Marketing/3976/The-Integration-of-Innovation-and-Marketing-Best-Practices-for-Business-Excellence-Part1.html During an economic down turn marketing and particularly funds for innovation and growth are amongst those hardest hit. As new, profitable innovations are owned by marketing, whilst their financing comes from the ability for the current business to generate profits, there is an intimate link between marketing and innovation. Considering current business and innovation as distinct silos, managed in different ways by separate functions, may mean that the organization is missing a significant opportunity to maximize the skills, knowledge, resources and networks of the organization. Innovation Expert, Kevin Weir and Marketing Excellence Practitioner, Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach to innovation and marketing. http://www.evancarmichael.com/Marketing/3976/Surviving-through-troubled-times-demands-Marketing-Excellence.html http://www.evancarmichael.com/Marketing/3976/Surviving-through-troubled-times-demands-Marketing-Excellence.html An economic downturn is not the time for companies to start cutting back on their marketing activities. http://www.evancarmichael.com/Marketing/3976/Sustainable-Business-Growth-and-Profitability-with-Customer-Value-Management.html http://www.evancarmichael.com/Marketing/3976/Sustainable-Business-Growth-and-Profitability-with-Customer-Value-Management.html Customer Value Management is a comprehensive five-step approach to improving and sustaining profitable growth for any business. http://www.evancarmichael.com/Marketing/3976/Pricing-Branding-and-Communications--Key-Elements-of-Excellent-Marketing.html http://www.evancarmichael.com/Marketing/3976/Pricing-Branding-and-Communications--Key-Elements-of-Excellent-Marketing.html Inadequate attention to price and inappropriate pricing strategies based on poor understanding of customer need and value are eating away at companies' bottom-lines. http://www.evancarmichael.com/Marketing/3976/Marketing-MumboJumbo-or-LeadingEdge-Business-Strategy.html http://www.evancarmichael.com/Marketing/3976/Marketing-MumboJumbo-or-LeadingEdge-Business-Strategy.html There’s a lot more to marketing than meets the eye and a lot more profitability to be made with value-based marketing applied to business to business and industrial products markets. http://www.evancarmichael.com/Marketing/3976/Customer-Value-and-Key-Account-Management.html http://www.evancarmichael.com/Marketing/3976/Customer-Value-and-Key-Account-Management.html Key accounts clearly are important, but they should not consume all the attention or resources of your business unit or company. There has to be a balance, such that non-key accounts do not become neglected, but also receive an appropriate level of service. http://www.evancarmichael.com/Marketing/3976/The-Modern-Marketers-Milking-STool.html http://www.evancarmichael.com/Marketing/3976/The-Modern-Marketers-Milking-STool.html The three-legged (s)tool for marketing success: Segmentation, Differentiation, Implementation