Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/3991/Its-Not-What-is-Your-Most-Valuable-Asset-but-Who.html http://www.evancarmichael.com/Marketing/3991/Its-Not-What-is-Your-Most-Valuable-Asset-but-Who.html Your relationship with your customers is the only asset you have that can be kept safe from every threat to your profits and made to appreciate every year. It’s more than a list of customer names and information. It’s the relationship you cultivate with your customers. Are you letting your largest asset shrivel up? If you do you’re losing money. http://www.evancarmichael.com/Marketing/3991/How-to-Compete-with-the-Big-Box-Stores-Or-Have-You-Built-a-Fence-Around-Your-Herd.html http://www.evancarmichael.com/Marketing/3991/How-to-Compete-with-the-Big-Box-Stores-Or-Have-You-Built-a-Fence-Around-Your-Herd.html The biggest mistake business leaders can make is only sending out sporadic mailers once or twice a year. Doing this will leave them open to being lured away by our competitors. http://www.evancarmichael.com/Marketing/3991/The-Overall-Value-of-Direct-Marketing.html http://www.evancarmichael.com/Marketing/3991/The-Overall-Value-of-Direct-Marketing.html Direct Marketing can help your customers get to know you and develop a lifetime relationship. http://www.evancarmichael.com/Marketing/3991/Why-You-Want-Your-Design-Layout-to-Look-Like-CRAP.html http://www.evancarmichael.com/Marketing/3991/Why-You-Want-Your-Design-Layout-to-Look-Like-CRAP.html Ok you have marketing copy that sells. Before you send out your direct marketing mailer you need to consider the design layout. Is it CRAP? http://www.evancarmichael.com/Marketing/3991/Content-is-King-Long-Live-the-King.html http://www.evancarmichael.com/Marketing/3991/Content-is-King-Long-Live-the-King.html An integral part of effective direct marketing is using words that sell. Content (also known as copy) that speaks to your target audience is essential. You need absorbing copy with a strong call to action. Apply these 10 tips and watch your sales soar. http://www.evancarmichael.com/Marketing/3991/How-to-Get-Attention-with-Your-Direct-Marketing-Mailers.html http://www.evancarmichael.com/Marketing/3991/How-to-Get-Attention-with-Your-Direct-Marketing-Mailers.html Today we’re bombarded with all kinds of mail: bills, junk mail, magazine subscriptions and notes from family and friends. And we all sort it in a similar way…into priority stacks of the good, the bad and the ugly! http://www.evancarmichael.com/Marketing/3991/Results-Rule--Use-Tracking-and-Measurement-in-Your-Marketing.html http://www.evancarmichael.com/Marketing/3991/Results-Rule--Use-Tracking-and-Measurement-in-Your-Marketing.html Ask yourself two questions before spending your marketing budget: 1. What does it cost to get a new customer? 2. What will I pay to get a new customer? The following article will help you track and measure the results of your Marketing dollars spent. http://www.evancarmichael.com/Marketing/3991/Seven-Rules-to-Whip-Your-Direct-Marketing-into-Shape.html http://www.evancarmichael.com/Marketing/3991/Seven-Rules-to-Whip-Your-Direct-Marketing-into-Shape.html Whip your Marketing into results producing shape with the following seven rules about Direct Marketing I learned from Renegade Millionaire Dan Kennedy.