Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/4000/Market-Research-Leads-To-Better-Decisions.html http://www.evancarmichael.com/Marketing/4000/Market-Research-Leads-To-Better-Decisions.html There's an old adage that entrepreneurs are risk takers, but it's really not true, although it appears that way because they have creative ideas they are able to execute to start up and drive successful businesses. Entrepreneurs and good managers achieve success because they do their homework (market research) before making decisions.