Dan Day Branding Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/4007/Think-of-Your-Brand-as-an-Orange.html http://www.evancarmichael.com/Branding/4007/Think-of-Your-Brand-as-an-Orange.html Think of Your Brand as an Orange Customers can't judge a brand by its marketing-generated cover, so don't mistake that for your brand. Your people are your brand. http://www.evancarmichael.com/Branding/4007/Kovacevich-167500-others-guide-Wells-Fargo-through-the-crisis.html http://www.evancarmichael.com/Branding/4007/Kovacevich-167500-others-guide-Wells-Fargo-through-the-crisis.html Kovacevich, 167,500 others guide Wells Fargo through the crisis Why is it the only major bank that's thriving through the chaos? Employees and their relationships with customers. http://www.evancarmichael.com/Branding/4007/Best-Buy-Employees-Deliver-a-Strong-Brand-So-Can-You.html http://www.evancarmichael.com/Branding/4007/Best-Buy-Employees-Deliver-a-Strong-Brand-So-Can-You.html Best Buy Employees Deliver a Strong Brand. So Can You. "It's not about the stuff. It's about the people."