Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/4021/HOW-TO-DEMOGRAPHICALLY-AND-GEOGRAPHICALY-SEGMENT-THE-MARKET-FOR-EFFECTIVE-ADVERTISING-AND-PROMOTION.html http://www.evancarmichael.com/Marketing/4021/HOW-TO-DEMOGRAPHICALLY-AND-GEOGRAPHICALY-SEGMENT-THE-MARKET-FOR-EFFECTIVE-ADVERTISING-AND-PROMOTION.html I have talked about segmenting the market before, but it does not hurt to repeat. This is because segmenting your market makes you focus on what you want to do for your business and what is your target market profile. This is by understanding which market segments you are going to attack and which ones you are going to ignore. Segmenting the market is a step by step process, but before be get to that process we need to understand two different ways that we can segment the market for business development as well as for advertisement, promotions and community social responsibility. http://www.evancarmichael.com/Marketing/4021/WHAT-YOU-NEED-TO-DO-TO-ENABLE-YOU-DEVELOP-YOUR-BUSINESS-AND-INCREASE-SALES-AND-CUSTOMER-SATISFACTION.html http://www.evancarmichael.com/Marketing/4021/WHAT-YOU-NEED-TO-DO-TO-ENABLE-YOU-DEVELOP-YOUR-BUSINESS-AND-INCREASE-SALES-AND-CUSTOMER-SATISFACTION.html Marketing is defined as coming up with products that satisfy the needs of the customers. Therefore marketing is identifying and developing products to satisfy the customers’ needs. By looking at the two definitions you can see the close relationship. Both entrepreneur and marketers do the same thing, identify and fill a gap in the market.Because entrepreneurs are marketers, then I believe you as an entrepreneur have done the following for your business development. http://www.evancarmichael.com/Marketing/4021/WRITING-YOUR-WAY-TO-MAKING-MONEY-ONLINE.html http://www.evancarmichael.com/Marketing/4021/WRITING-YOUR-WAY-TO-MAKING-MONEY-ONLINE.html Growing you online business is not easy as many of us have realized. The key to internet successes is traffic, nothing else, no any other magic formula. Bringing traffic to your site and making them take an action is time consuming and at times very discouraging. It is totally a different type of ball game. I know most of us have tried many tricks in the books to achieve desirable results. If there was a book that would sell is a book titled “Getting traffic now”, and I doubt if it would provide any magic. Traffic is important because it is the fuel that drives any business. Well I am not about to write such a book, but I will tell you simple proven ways to drive traffic to your site. http://www.evancarmichael.com/Marketing/4021/MARKETING-YESTERDAY-TODAY-AND-TOMORROW-FOR-BUSINESSES-DEVELOPMENT.html http://www.evancarmichael.com/Marketing/4021/MARKETING-YESTERDAY-TODAY-AND-TOMORROW-FOR-BUSINESSES-DEVELOPMENT.html Marketing concept has evolved over the years. It has gone through some sort of evolution to where we are today. There have been marked stages and these stages are the following: Industrial revolution: at this stage specialization took place, with the industrial revolution, wages were introduced. At this stage the farmers could produce and sell to the industrial workers. The marketing and the business concept was simple at this stage but later become more complicated eventually. In marketing this stage is called the production stage, it took a while and Henry Ford perfected it. He came up with the car assembly and mass market was born. At this stage there was limited choice for the customer. http://www.evancarmichael.com/Marketing/4021/WHY-KENNY-ROGERS-GAMBLER-SONG-MAKE-A-LOT-OF-BUSINESS-SENSE.html http://www.evancarmichael.com/Marketing/4021/WHY-KENNY-ROGERS-GAMBLER-SONG-MAKE-A-LOT-OF-BUSINESS-SENSE.html The other day I was listening to music and Kenny Roger’s song The Gambler was playing. I had not listened to this song for quite a while and my mind was captivated by that song for a while. This song had a business idea for any entrepreneur in the world. The song says that every gambler knows the secret for surviving. What if the song says every marketer or business know the secret for survival? What would be the secret for survival would it be good customer service, superior products, or would it be sound financial management? http://www.evancarmichael.com/Marketing/4021/SURVIVING-THE-ECONOMIC-DEPRESSION-BY-CREATING-A-STRATEGY-FOR-YOUR-BUSINESS-DEVELOPMENT.html http://www.evancarmichael.com/Marketing/4021/SURVIVING-THE-ECONOMIC-DEPRESSION-BY-CREATING-A-STRATEGY-FOR-YOUR-BUSINESS-DEVELOPMENT.html This economic recession times calls for measures not just to make our business survive but make us come out stronger. Sound strategies are what will separate men from boys. Business leaders creating and harmonizing their strategies to fit the economic future will leap more once this economic recession is over. A strategy will help your business fit in the global economy once this economic depression is over. But how do you create a strategy? http://www.evancarmichael.com/Marketing/4021/HOW-MONEY-HAS-EVOLVED-TO-FIT-TODAYS-ONLINE-TRANSACTION.html http://www.evancarmichael.com/Marketing/4021/HOW-MONEY-HAS-EVOLVED-TO-FIT-TODAYS-ONLINE-TRANSACTION.html They say if you do not know where you are coming from the you cannot know where you are going. By understanding the way the trade and money has evolved over the year will make you appreciate the role of different types of money in existence today. Let’s start by understanding the different business postures which have existed in this world. Some of those postures are old and dead, some are still around. We start looking at the historical changes in trading and different currencies used. http://www.evancarmichael.com/Marketing/4021/4-TIPS-ON-HOW-TO-SURVIVE-THIS-ECONOMIC-MELTDOWN-AND-BECOME-A-WINNER.html http://www.evancarmichael.com/Marketing/4021/4-TIPS-ON-HOW-TO-SURVIVE-THIS-ECONOMIC-MELTDOWN-AND-BECOME-A-WINNER.html With the current global economic meltdown, you need to do different things to remain profitable. We are all feeling the pinch and it is not about to go away. Right now you need to develop a strategy to stay afloat. This time you need to pull that book you read about leadership in crisis time. If you have no such book them I will give you some ideas, which will save the day if well implemented. The economy is ducking and diving like a Spitfire plane under fire and in such a case, we need to know how to navigate through the enemy line. http://www.evancarmichael.com/Marketing/4021/HOW-TO-DEVELOP-AN-EFFECTIVE-MARKETING-STRATEGY-BY-UNDERSTANDING-MARKETING-RESEARCH-FUNDAMENTALS.html http://www.evancarmichael.com/Marketing/4021/HOW-TO-DEVELOP-AN-EFFECTIVE-MARKETING-STRATEGY-BY-UNDERSTANDING-MARKETING-RESEARCH-FUNDAMENTALS.html A marketing strategy is a long term plan of set policies and guidelines to enable your online business achieve its marketing objectives. It revolves around effective ways of executing the marketing mix. Marketing strategy ensures that the customer's needs are met and satisfied and the business makes profit. The key question is how do you develop a marketing strategy? First you need to understand the market; this can be done by marketing research. To introduce marketing research I would like to make you understand three main methodologies applied in the marketing research process. These three methods are desk research, qualitative research and quantitative research. http://www.evancarmichael.com/Marketing/4021/HOW-TO-CREATE-ADVERTS-THAT-WILL-DRIVES-TRAFFIC-TO-YOUR-BLOG.html http://www.evancarmichael.com/Marketing/4021/HOW-TO-CREATE-ADVERTS-THAT-WILL-DRIVES-TRAFFIC-TO-YOUR-BLOG.html Today one can have a blog without any hassle. Getting a blog is as easy as 123. But that is not the end, one need traffic to get value from the blog. For one to drive traffic to their blog one must advertise. This cost money and in the long run if one does not get the amount of traffic expected then that is a loss and it means more money. The role of advertising is getting people to know about the existence of our products, we never rest. We try Google Adwords, Yahoo search marketing and many other pay per click services. But after all is said and done, you need to understand what you want your advertisement to do for your business.