Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/4051/10-Cost-Effective-PR-Strategies.html http://www.evancarmichael.com/Public-Relations/4051/10-Cost-Effective-PR-Strategies.html PR, if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders, differentiate your business from the competition and gain credibility in a competitive market. The economic downturn presents your business with an opportunity. Chances are your competitors are cutting their marketing or PR budgets, so it’s time for you to grab that market share and make your voice heard. We’re all consumers and we still need to buy goods and services, so if we don’t know your company exists how are we going to buy from you? http://www.evancarmichael.com/Public-Relations/4051/The-value-of-PR-in-an-economic-downturn.html http://www.evancarmichael.com/Public-Relations/4051/The-value-of-PR-in-an-economic-downturn.html PR is often seen as a ‘nice to have’ and only a marketing luxury for bigger companies but there are many smaller boutique PR agencies in Australia that can make PR an affordable marketing activity for fledgling businesses. PR, if done well, is the most cost effective form of marketing you’ll ever do. You can reach a large number of stakeholders, differentiate your business from the competition and gain credibility in a competitive market. http://www.evancarmichael.com/Public-Relations/4051/PR-Agencies--does-size-really-matter.html http://www.evancarmichael.com/Public-Relations/4051/PR-Agencies--does-size-really-matter.html It may sound crude, but the old adage ‘it’s not the size but what you do with it that counts’, has never been more true, especially in PR. Big agencies have ruled the roost for quite some time, but as the allure of fancy pitches, big name clients and swanky city offices wears off, clients are willing to consider what smaller boutique agencies have to offer.