Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/4061/How-to-sell-stories-into-journalists--hints-and-tips.html http://www.evancarmichael.com/Public-Relations/4061/How-to-sell-stories-into-journalists--hints-and-tips.html Dealing with journalists is hard work - no two ways about it - but here are just a few tips to take some of the pain out of the process. http://www.evancarmichael.com/Public-Relations/4061/To-tweet-or-not-to-tweet--is-Twitter-really-the-next-marketing-Mecca.html http://www.evancarmichael.com/Public-Relations/4061/To-tweet-or-not-to-tweet--is-Twitter-really-the-next-marketing-Mecca.html Twitter, love it hate it, use it abuse it, within the space of a few months it seems to be the only marketing tool that people are genuinely excited about right now. http://www.evancarmichael.com/Public-Relations/4061/How-to-write-a-basic-press-release.html http://www.evancarmichael.com/Public-Relations/4061/How-to-write-a-basic-press-release.html Not everyone has the budget or experience to be able to take on Public Relations but sometimes there are some stories that are simply too good not to shout about. Here are a few hints and tips so you can produce your own Press Release template and try selling it into the media http://www.evancarmichael.com/Public-Relations/4061/Top-10-PR-tips-in-a-crisis.html http://www.evancarmichael.com/Public-Relations/4061/Top-10-PR-tips-in-a-crisis.html When a crisis kicks the last thing you want to worry about is the press but believe me you may need to! Crisis Management PR by definition is costly as 24/7 availability for an expert never comes cheap. There are ways to prepare even if your budget won't stretch to having a PR expert on hand. Think about these top ten rules and it might just buy you the time and perspective you need to have damage limitation. http://www.evancarmichael.com/Public-Relations/4061/Why-enewsletters-can-be-a-marketing-recession-buster.html http://www.evancarmichael.com/Public-Relations/4061/Why-enewsletters-can-be-a-marketing-recession-buster.html email newsletters and e-alerts - the new equivalent of an old TV newsflash - are coming into their own as marketing and PR budget tighten. Fast, cheap and as far reaching as your database allows, no wonder print marketing is finding it hard to keep up!