Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/4079/How-to-survive-the-Digital-PR-revolution.html http://www.evancarmichael.com/Public-Relations/4079/How-to-survive-the-Digital-PR-revolution.html PR people that fail to address their search engine ranking, or their client’s ranking, are both handicapping themselves in getting media coverage and neglecting one of the most powerful PR tools at their disposal. Yet how to use the Web for online and digital PR by optimising keyword strategies designed to trigger the search engines is still a mystery to many.