Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/4084/The-Fifteen-Most-Common-Publicity-Mistakes-Businesses-Make.html http://www.evancarmichael.com/Public-Relations/4084/The-Fifteen-Most-Common-Publicity-Mistakes-Businesses-Make.html While many business owners understand the importance of publicity, many of these businesses are making common mistakes that are taking away from their publicity efforts. By being aware of these mistakes, you'll be able to make the most out of every publicity opportunity. http://www.evancarmichael.com/Public-Relations/4084/Big-Isnt-Necessarily-Better.html http://www.evancarmichael.com/Public-Relations/4084/Big-Isnt-Necessarily-Better.html The temptation is strong for writers to devote all their time, energy, and money to pursuit of the biggest, most impressive publicity prize when they’re promoting themselves and their work. But you can utilize practical marketing options that may ultimately bring bigger payoffs. http://www.evancarmichael.com/Public-Relations/4084/Does-Your-Press-Release-Suck-7-Ways-to-Keep-Your-Release-Out-of-the-Trash-Can.html http://www.evancarmichael.com/Public-Relations/4084/Does-Your-Press-Release-Suck-7-Ways-to-Keep-Your-Release-Out-of-the-Trash-Can.html The reality is that no matter how good YOU think your press release is, most times it is doomed even before it is sent. Here are seven reasons why press releases fail, along with some easy tips to make your release stand out in a crowd. http://www.evancarmichael.com/Public-Relations/4084/Famous-From-One-Hit-Dont-Hold-Your-Breath.html http://www.evancarmichael.com/Public-Relations/4084/Famous-From-One-Hit-Dont-Hold-Your-Breath.html You have an article coming out in a national magazine, or you are appearing on a television show. You are all excited and think, “Wow, I better get ready for the flood of calls.” The only problem is you only have one hit. While you might get some calls, it won’t be enough to create lasting name recognition. To really become famous, you need repetition. http://www.evancarmichael.com/Public-Relations/4084/Turn-Your-Opinion-Into-New-Biz-How-to-Get-Your-OpEd-Published.html http://www.evancarmichael.com/Public-Relations/4084/Turn-Your-Opinion-Into-New-Biz-How-to-Get-Your-OpEd-Published.html In business, companies are constantly looking for new ways to stand out over their competition, but don't always know how to. Most turn to marketing and advertising tactics, but the truth is, publicity could be even more effective. Publicity can come in many forms, but writing and getting an op-ed published gives businesses the opportunity to share their opinion, bring awareness to an issue or comment on a controversial topic, all while getting their name published and read by the masses. The editorial page is considered the most prestigious real estate in the newspaper, but how can you appear there? http://www.evancarmichael.com/Public-Relations/4084/Seven-Public-Relations-Secrets-that-Get-Your-Business-Noticed.html http://www.evancarmichael.com/Public-Relations/4084/Seven-Public-Relations-Secrets-that-Get-Your-Business-Noticed.html In the article, "Seven Public Relations Secrets that Get Your Business Noticed," Pam Lontos pinpoints the most effective publicity tools to increase visibility and sell more products and services.