Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/4128/Doing-a-solid-for-the-Brand-next-door.html http://www.evancarmichael.com/Marketing/4128/Doing-a-solid-for-the-Brand-next-door.html At a crossroads of content and the seemingly vast sea of digital options, there has never been a more important time for the field of Marketing. It's a wonder with so many solutions, so many options, so many brands are going so wrong and it's actually contributing to the pains on Wall Street and Main Street. So when you hear Obama remind us of our individual responsibility, consider your responsibility as a Marketer. Whether you are selling traditional tools or cutting edge goodies, on retainer or fighting for every inch, you need the chance to tell your clients what they need and need not. Well it's not always easy so before you start taking it out on the family dog, get out your comfy clothes and settle in for the long haul. That's right, you heard me, the best way to be the man (or woman) with you client is to start being the BFF.