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<title>Selling The Sizzle Not The Steak</title>
<description>Many sales people fall into the trap of trying to sell the features of a product. But that's not what people buy. Here's an exercise to help you to avoid making this mistake..</description>
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<title>Paint A Word Picture - Excite Your Customer</title>
<description>So many sales pitches are boring. But you can bring your selling to life by painting pictures in words to excite your prospective customer.</description>
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<title>The Thousand-Year-Old Sales Technique</title>
<description>The carpet soukes in Morocco provide a valuable demonstration of sales techniques, showing that there's nothing new under the sun!</description>
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