Lisa Steingold Branding Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/4239/The-10-Questions-of-Marketing.html http://www.evancarmichael.com/Branding/4239/The-10-Questions-of-Marketing.html The 10 Questions of Marketing Why do we as marketers do what we do? To achieve results! But how do we ensure that we are consistently achieving results? http://www.evancarmichael.com/Branding/4239/Sustainability-a-key-issue-in-marketing.html http://www.evancarmichael.com/Branding/4239/Sustainability-a-key-issue-in-marketing.html Sustainability; a key issue in marketing Corporate social investment has long been used by marketers for PR but real sustainability needs to be incorporated into strategy. http://www.evancarmichael.com/Branding/4239/Brand-equity-vs-value.html http://www.evancarmichael.com/Branding/4239/Brand-equity-vs-value.html Brand equity vs value In light of recent major financial brands going 'belly up' in more ways than one, brand value is taking on a whole new light!