Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Market-Planning.html http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Market-Planning.html Market planning sets up your short, medium, long term plan to meet growth needs and expectations. It will help keep you focused and on track. It helps build confidence and tells you when you need to make some changes. “Market Planning Guide - Creating a plan to successfully market your business, product, or service” by David H. Bangs Jr. is a valuable tool for any small business owner. http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Loyalty-Part-3--Loyalty-to-Customers-Employees-and-Self.html http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Loyalty-Part-3--Loyalty-to-Customers-Employees-and-Self.html Loyalty is a state of faith or feeling faithfulness. Loyalty starts with loyalty to self and the peace, understanding and self reliance that comes from self loyalty. Practising self loyalty will inspire peaceful, relational practises - including the Sales process - within the business will grow and sustain your business. http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Loyalty-Part-2--Loyalty-Starts-With-People.html http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Loyalty-Part-2--Loyalty-Starts-With-People.html You cannot buy loyalty. Loyalty is something that is earned every day and through relationships. The small business owner should ask "What can I Do to be loyal to customers and employees?". President Kennedy asked a similar type question forty years ago - "Ask not what your country can do for you ... ask what you can do for your country." http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Loyalty-and-the-Value-of-Loyalty--Part-1.html http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Loyalty-and-the-Value-of-Loyalty--Part-1.html Why is loyalty important? Is loyalty an illusion? The article considers these questions and examines loyalty and reputation and suggests loyalty starts with how small business owners treat people. http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Sales-Process-Implementation.html http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Sales-Process-Implementation.html The article examines the nature of change and then outlines two approaches for implementing a Sales Process. http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--SP-Sales-Process--Essentials-of-a-Counsellor-Sales-Process.html http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--SP-Sales-Process--Essentials-of-a-Counsellor-Sales-Process.html The article provides an overview of the Counsellor Sales Process, a sales process that sees the sales person as a helping to solve a customer problem. The process builds understanding, trust and discovery of the real customer problem-need so that the sale becomes part of a collaboratively made decision. http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--SP-for-Sales-Process--Adopting-a-formal-Sales-Process-and-adapting-it-to-your-business.html http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--SP-for-Sales-Process--Adopting-a-formal-Sales-Process-and-adapting-it-to-your-business.html The article provides basic benefit and contents of a Sales Process and offers small business owners a simple approach to changing their present sales approach. http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--A-for-Awareness.html http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--A-for-Awareness.html Awareness is a key ingredient of all personal and business sucess and critical if your business-sales need is to solve customer problems and meet customer needs. http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Introduction.html http://www.evancarmichael.com/Sales/471/The-A-to-Z-of-Small-Business-Sales--Introduction.html This article introduces a series as titled above. Your comments, questions, suggestions, feedback and any thoughts or subjects you would like to see in future articles will be welcomed.