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<title>Jacqueline Drew Marketing Articles</title>
<description>Recent Articles From EvanCarmichael.com</description>
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<title>You Screwed Up - Now What?</title>
<description>All businesses make blunders.  Here's a solid, step by step methodology to getting you back in your customers' good books.</description>
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<link>http://www.evancarmichael.com/Marketing/487/Should-you-Reveal-your-Pricing.html</link>
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<title>Should you Reveal your Pricing?</title>
<description>Many businesses are afraid of the competition finding out their pricing, and keep rates hidden.  The problem is, they waste a lot of time preparing quotations for customers that just aren't serious buyers, who merely need to budget.  Here's an expert opinion on why giving out a little information on pricing may be a good thing.</description>
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<title>How Many Salespeople Do you Need?</title>
<description>Many businesses struggle with the idea of hiring sales people.  How many should they hire?  How much business should a salesperson support?  Although numbers vary by industry, this article gives you a good starting point.</description>
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<title>Basics of a Good Cold Call</title>
<description>Don't know how to pick up the phone and make a good cold call? This article gives you the basics!</description>
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<title>Turning Your Employees into Salespeople</title>
<description>Do you have employees standing around, not having enough work to do? This article gives some tangible ideas to get all your employees involved in the selling.</description>
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<title>Describing a Complex Service</title>
<description>Many businesses offer technically complex services which are not easy to describe to the layperson.  This can often impede referrals because of lack of communication or understanding. This article offers ideas on how you can refine the description of your service so others can make sense of it.</description>
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