Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/489/May-the-best-brand-win--And-he-did--Three-Great-Branding-Lessons-from-the-Campaign-Trail.html http://www.evancarmichael.com/Branding/489/May-the-best-brand-win--And-he-did--Three-Great-Branding-Lessons-from-the-Campaign-Trail.html 3 Great Branding Lessons from the Campaign Trail http://www.evancarmichael.com/Branding/489/Achieving-Brand-Leadership-in-the-Age-of-E.html http://www.evancarmichael.com/Branding/489/Achieving-Brand-Leadership-in-the-Age-of-E.html The benefits of being a brand leader are endless. Brand leaders attract talented employees, have increased bargaining power, don't have to sell on price, and routinely receive the lion's share of publicity. http://www.evancarmichael.com/Branding/489/How-20-are-you.html http://www.evancarmichael.com/Branding/489/How-20-are-you.html In other words, what “version” of the Internet experience are you providing visitors to your Web site? http://www.evancarmichael.com/Branding/489/Innovation-or-Incrementalization-Tell-it-like-it-is.html http://www.evancarmichael.com/Branding/489/Innovation-or-Incrementalization-Tell-it-like-it-is.html Innovation is “the act of introducing something new” according to The American Heritage Dictionary. http://www.evancarmichael.com/Branding/489/Lets-Put-the-BS-Aside----For-Good.html http://www.evancarmichael.com/Branding/489/Lets-Put-the-BS-Aside----For-Good.html In the past few months, how many times have you encountered one or all of these statements, either from sales people, marketing messages or promotions? http://www.evancarmichael.com/Branding/489/Let-Me-Tell-You-About-A-Truly-Great-Brand.html http://www.evancarmichael.com/Branding/489/Let-Me-Tell-You-About-A-Truly-Great-Brand.html This brand is driven by an outstanding team that believes deeply in the brand at all levels of the corporation. http://www.evancarmichael.com/Branding/489/SO-WHATS-ALL-THIS-ABOUT-BRANDING.html http://www.evancarmichael.com/Branding/489/SO-WHATS-ALL-THIS-ABOUT-BRANDING.html I get a little nervous when the subject of "branding" comes up because it's often a case of over-sold and under-delivered. http://www.evancarmichael.com/Branding/489/The-Need-For-Speed-In-The-Age-Of-e.html http://www.evancarmichael.com/Branding/489/The-Need-For-Speed-In-The-Age-Of-e.html The advantages of moving fast and being first have never been more apparent. Our world is moving at the speed of e. Information is shared instantaneously and globally. Markets are affected by minor shifts in supply and demand overnight. There is little time for lag time in our e-driven environment, and no putting off until tomorrow what must be done today. http://www.evancarmichael.com/Branding/489/Method-Mapping-The-secret-revealed.html http://www.evancarmichael.com/Branding/489/Method-Mapping-The-secret-revealed.html It doesn’t matter what business you are in, you have your own way of doing things, your own methodology, your own unique process. http://www.evancarmichael.com/Branding/489/After-the-Show-What-Will-You-Have-to-Show-for-It.html http://www.evancarmichael.com/Branding/489/After-the-Show-What-Will-You-Have-to-Show-for-It.html Brand Communications Beyond the Booth™ Taking a booth at a trade show is as much a risk as it is an opportunity.