Leanne Bucaro Public Relations Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/495/Using-Social-Media-to-Build-Your-Brand.html http://www.evancarmichael.com/Public-Relations/495/Using-Social-Media-to-Build-Your-Brand.html Using Social Media to Build Your Brand This article is about the different types of social media and how to easily and effectively use them to promote your product or service. http://www.evancarmichael.com/Public-Relations/495/Landing-Pages--How-they-can-help-your-company.html http://www.evancarmichael.com/Public-Relations/495/Landing-Pages--How-they-can-help-your-company.html Landing Pages - How they can help your company This article explains what a landing page is and how they can successfully promote your business/product. http://www.evancarmichael.com/Public-Relations/495/Out-of-Work-Business-Slow-Dont-Despair-Promote-Yourself.html http://www.evancarmichael.com/Public-Relations/495/Out-of-Work-Business-Slow-Dont-Despair-Promote-Yourself.html Out of Work, Business Slow? Don't Despair Promote Yourself! This article deals with promoting yourself or your business during tough times using the tools PR firms use. http://www.evancarmichael.com/Public-Relations/495/Pitching-the-Media.html http://www.evancarmichael.com/Public-Relations/495/Pitching-the-Media.html Pitching the Media This article deals with pitching a story idea to the media about you, your business or brand. http://www.evancarmichael.com/Public-Relations/495/Getting-Your-Article-Published.html http://www.evancarmichael.com/Public-Relations/495/Getting-Your-Article-Published.html Getting Your Article Published Here are tips and guidelines on getting your article published. http://www.evancarmichael.com/Public-Relations/495/USING-TRADE-SHOWS-AS-A-PR-OPPORTUNITY.html http://www.evancarmichael.com/Public-Relations/495/USING-TRADE-SHOWS-AS-A-PR-OPPORTUNITY.html USING TRADE SHOWS AS A PR OPPORTUNITY This article is about using trade shows as a PR tool to promote you, your business and your brand. http://www.evancarmichael.com/Public-Relations/495/Story-Ideas-that-will-interest-the-media.html http://www.evancarmichael.com/Public-Relations/495/Story-Ideas-that-will-interest-the-media.html Story Ideas that will interest the media How do you come up with ideas that are intriguing enough to the media to want to follow up on your story? http://www.evancarmichael.com/Public-Relations/495/Press-Releases--The-Two-Most-Common-Mistakes.html http://www.evancarmichael.com/Public-Relations/495/Press-Releases--The-Two-Most-Common-Mistakes.html Press Releases - The Two Most Common Mistakes According to journalists there are two really common mistakes made by "non" PR folks when sending a Press Release. http://www.evancarmichael.com/Public-Relations/495/The-Importance-of-Case-Studies-for-your-PR-Program.html http://www.evancarmichael.com/Public-Relations/495/The-Importance-of-Case-Studies-for-your-PR-Program.html The Importance of Case Studies for your PR Program How to use case studies to help get PR. It doesn't have to be fancy...just easy to read and get to the point. http://www.evancarmichael.com/Public-Relations/495/Building-Accountability-into-Your-PR-Plan.html http://www.evancarmichael.com/Public-Relations/495/Building-Accountability-into-Your-PR-Plan.html Building Accountability into Your PR Plan Keep it Simple! Build Accountability and Simplicity into your PR Plan this year. Stick to the "KISS" principle.