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<title>Christine Sutherland Sales Articles</title>
<description>Recent Articles From EvanCarmichael.com</description>
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<link>http://www.evancarmichael.com/Sales/499/How-NLP-Can-Give-You-the-Edge-at-Work.html</link>
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<title>How NLP Can Give You the Edge at Work</title>
<description>Certainly there's a lot of garbage talked about NLP, and NLP has been used in unethical and distasteful ways. But if you strip out the hype and apply some critical intelligence, here's how it can over-deliver for you in the workplace.</description>
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<link>http://www.evancarmichael.com/Sales/499/Red-Hot-Sales-Prospecting--Using-Online-Strategies.html</link>
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<title>Red Hot Sales Prospecting - Using Online Strategies</title>
<description>For better or for worse we are more and more moving toward becoming a “digital society” and certainly the evidence is that our customers are not only relying on the internet to source information, goods and services, but that the most canny of our competitors are right there, beating us to our prospects and building their total loyalty before they even become aware that it’s time to buy.</description>
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<link>http://www.evancarmichael.com/Sales/499/The-Secret-Failure-Rate-of-Smoking-Cessation-Programs.html</link>
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<title>The Secret Failure Rate of Smoking Cessation Programs</title>
<description>Few people realise that over the last decade, despite an abundance of stop smoking programs, the real success rate is absolutely dismal, all because program designers don't fully understand the addiction they're working with!</description>
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<link>http://www.evancarmichael.com/Sales/499/Your-Mastermind-Group--What-You-Dont-Have-One.html</link>
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<title>Your Mastermind Group  What You Dont Have One</title>
<description>No matter what business legend you think of, it is 100% certain that he or she absolutely did not act alone, and had at their disposal the hearts and brains of a group of likeminded souls who were out to help each other succeed.  You will not succeed unless you know how to form and work with your own mastermind group.</description>
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<link>http://www.evancarmichael.com/Sales/499/Why-the-Gold-is-In-the-Data-Base-and-How-to-Dig-it.html</link>
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<title>Why the Gold is In the Data Base and How to Dig it</title>
<description>Most people these days have heard of data base massage, and have some idea of why it out performs typical approaches to telemarketing.  Here are the key factors to acquiring and maintaining a data base that is highly responsive to your communications.</description>
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<link>http://www.evancarmichael.com/Sales/499/Why-Even-the-Smallest-Business-Needs-to-Know-about-Web-20.html</link>
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<title>Why Even the Smallest Business Needs to Know about Web 20</title>
<description>Even though Web 2.0 is usually free, and even though Web 2.0 is known by every geek and internet marketer on the planet, almost no small businesses are yet taking advantage.  To ignore it could be their biggest mistake yet ....</description>
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<link>http://www.evancarmichael.com/Sales/499/Why-Business-Owners-Work-So-Hard-and-Why-They-Shoudnt.html</link>
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<title>Why Business Owners Work So Hard and Why They Shoudnt</title>
<description>Most business owners are well aware of the fact that they can’t take a holiday, or in many cases even a day off sick.  They are very aware that in fact they ARE their business, and without them, there is no business.  And they are very aware that every other area of their life is missing out, including their partners and family.</description>
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<link>http://www.evancarmichael.com/Sales/499/Why-Business-Cards-are-Old-Hat.html</link>
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<title>Why Business Cards are Old Hat</title>
<description>Remember someone telling you that your business card was your “24-hour sales person”?  Well they had no clue what they were talking about, because now there's a simple alternative that actually works! </description>
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<link>http://www.evancarmichael.com/Sales/499/What-the-Ad-Agencies-Dont-Want-You-to-Know.html</link>
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<title>What the Ad Agencies Dont Want You to Know</title>
<description>It is a sad and unnecessary fact that most businesses perform far below their potential.  Here in Perth we have proven that rapid, sustainable growth is possible, whether the business is brand new or well established, through strategies the ad agencies would rather you didn’t know about.</description>
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<link>http://www.evancarmichael.com/Sales/499/Watch-Your-Language-or-Youll-Be-Watching-Your-Customers-Backs-as-They-Walk-Away.html</link>
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<title>Watch Your Language or You'll Be Watching Your Customers' Backs as They Walk Away</title>
<description>Most of us go through life blissfully unaware that even though we seem to speak the same language as others around us, the meaning of that language is wildly different for each individual.  Here are some very simple and fast changes you can make that will hyper-charge your communications with clients, colleagues, and loved ones.</description>
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