Billy Sharma Marketing Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/562/THE-NEW-RULES-OF-ATTRACTION-FOR-THE-NEXT-GENERATION.html http://www.evancarmichael.com/Marketing/562/THE-NEW-RULES-OF-ATTRACTION-FOR-THE-NEXT-GENERATION.html THE NEW RULES OF ATTRACTION FOR THE NEXT GENERATION Recently, we’ve heard a lot about how we should be using social media to appeal to the younger generation. However, much of the focus has been about the tools and how they work, but little about how and why they appeal to the younger generation. http://www.evancarmichael.com/Marketing/562/KNOW-THE-HOT-SPOTS-OF-YOUR-DM-PACKAGE.html http://www.evancarmichael.com/Marketing/562/KNOW-THE-HOT-SPOTS-OF-YOUR-DM-PACKAGE.html KNOW THE ‘HOT SPOTS’ OF YOUR DM PACKAGE What are the ‘hot spots’ of your direct mail package? They are the parts that you want your readers to be drawn to, to pay attention to. http://www.evancarmichael.com/Marketing/562/THERE-IS-NO-SUCH-THING-AS-CONSUMER-FATIGUE-ONLY-MARKETING-FATIGUE.html http://www.evancarmichael.com/Marketing/562/THERE-IS-NO-SUCH-THING-AS-CONSUMER-FATIGUE-ONLY-MARKETING-FATIGUE.html THERE IS NO SUCH THING AS CONSUMER FATIGUE, ONLY MARKETING FATIGUE. Don’t just blame the recession, there are other factors at play when trying to market to consumers. http://www.evancarmichael.com/Marketing/562/WHAT-WEVE-GOT-HERE-IS-A-FAILURE-TO-COMMUNICATE.html http://www.evancarmichael.com/Marketing/562/WHAT-WEVE-GOT-HERE-IS-A-FAILURE-TO-COMMUNICATE.html "WHAT WE’VE GOT HERE IS A FAILURE TO COMMUNICATE." When it comes to charities, one neglected area where communication fails miserably is during Post Gift Communications. http://www.evancarmichael.com/Marketing/562/DO-YOU-KNOW-WHAT-STOPS-YOUR-RECIPIENTS-FROM-READING-YOUR-DIRECT-OR-ONLINE-MATERIAL-HERES-A-HINT-IT-COULD-BE-YOU.html http://www.evancarmichael.com/Marketing/562/DO-YOU-KNOW-WHAT-STOPS-YOUR-RECIPIENTS-FROM-READING-YOUR-DIRECT-OR-ONLINE-MATERIAL-HERES-A-HINT-IT-COULD-BE-YOU.html DO YOU KNOW WHAT STOPS YOUR RECIPIENTS FROM READING YOUR DIRECT OR ONLINE MATERIAL? HERE’S A HINT — IT COULD BE YOU. Mistakes to avoid when writing direct mail or online material. http://www.evancarmichael.com/Marketing/562/HOW-TO-RAISE-FUNDS-WITH-NEWSLETTERS.html http://www.evancarmichael.com/Marketing/562/HOW-TO-RAISE-FUNDS-WITH-NEWSLETTERS.html HOW TO RAISE FUNDS WITH NEWSLETTERS Pitfalls to avoid when producing a fundraising newsletter. http://www.evancarmichael.com/Marketing/562/DO-YOU-KNOW-WHAT-THE-REAL-ART-OF-CLOSINGASALE-IS.html http://www.evancarmichael.com/Marketing/562/DO-YOU-KNOW-WHAT-THE-REAL-ART-OF-CLOSINGASALE-IS.html DO YOU KNOW WHAT THE REAL ART OF ‘CLOSING-A-SALE’ IS? I LEARNED A GREAT LESSON FROM SOME PROS. ON THE REAL ART OF 'CLOSING A SALE'. http://www.evancarmichael.com/Marketing/562/INNOVATIVE-APPROACHES-TO-INCREASE-YOUR-DIRECT-MAIL-EFFECTIVENESS.html http://www.evancarmichael.com/Marketing/562/INNOVATIVE-APPROACHES-TO-INCREASE-YOUR-DIRECT-MAIL-EFFECTIVENESS.html INNOVATIVE APPROACHES TO INCREASE YOUR DIRECT MAIL EFFECTIVENESS Innovative approaches to increase your direct mail effectiveness by getting creative. http://www.evancarmichael.com/Marketing/562/I-BELIEVE-IN-WHAT-JOHN-CAGE-ONCE-SAID-I-cant-understand-why-people-are-frightened-of-new-ideas-Im-frightened-of-the-old-ones.html http://www.evancarmichael.com/Marketing/562/I-BELIEVE-IN-WHAT-JOHN-CAGE-ONCE-SAID-I-cant-understand-why-people-are-frightened-of-new-ideas-Im-frightened-of-the-old-ones.html I BELIEVE IN WHAT JOHN CAGE ONCE SAID. “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” The most powerful single word in direct marketing is no longer "FREE". It’s "SO?" http://www.evancarmichael.com/Marketing/562/DO-YOU-KNOW-WHAT-YOUR-SINGLE-MOST-COMPELLING-ARGUMENT-SHOULD-BE-TO-YOUR-PROSPECTS.html http://www.evancarmichael.com/Marketing/562/DO-YOU-KNOW-WHAT-YOUR-SINGLE-MOST-COMPELLING-ARGUMENT-SHOULD-BE-TO-YOUR-PROSPECTS.html DO YOU KNOW WHAT YOUR SINGLE MOST COMPELLING ARGUMENT SHOULD BE TO YOUR PROSPECTS? It should be your USP.