Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/605/Your-Newsletter-The-Basics.html http://www.evancarmichael.com/Marketing/605/Your-Newsletter-The-Basics.html When designing your newsletter always keep in mind the amount of time you can expect your reader to spend viewing your newsletter. Everyone today is information hungry, but always in a hurry. How you display your content within your newsletter can capitalize on this assumption. http://www.evancarmichael.com/Marketing/605/Why-Surveying-Matters.html http://www.evancarmichael.com/Marketing/605/Why-Surveying-Matters.html What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers. http://www.evancarmichael.com/Marketing/605/Why-Use-PermissionBased-Email-Marketing.html http://www.evancarmichael.com/Marketing/605/Why-Use-PermissionBased-Email-Marketing.html The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.