Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/62/The-High-Price-of-Gas-Four-Ways-the-Idea-of-Your-Business-Can-Cost-You-Everything.html http://www.evancarmichael.com/Branding/62/The-High-Price-of-Gas-Four-Ways-the-Idea-of-Your-Business-Can-Cost-You-Everything.html Last week I was exercising in the canyons of Southern California by climbing hundreds of stairs. I love being away from my business because I’m fr*ee to expand for at least 60 minutes. Out of the blue an idea for a completely new product came into my mind and it wouldn’t leave. http://www.evancarmichael.com/Branding/62/Id-Buy-That.html http://www.evancarmichael.com/Branding/62/Id-Buy-That.html Feel that? The crisp tingle in the air? It’s fall. Fall ushers in the promise of eating, seeing, and getting. It’s my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it’s an amazing time to… BUY. http://www.evancarmichael.com/Branding/62/Eye-On-The-Pie-Branding-From-an-Investors-POV.html http://www.evancarmichael.com/Branding/62/Eye-On-The-Pie-Branding-From-an-Investors-POV.html When building a business as a brand it’s important to avoid a myopic view and consider another important aspect of the business game as well— investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public— when money-minded people want more, they want a piece of your brand pie. http://www.evancarmichael.com/Branding/62/Dont-Get-Caught-In-the-Trap-The-BIG-Difference-Between-Personal-and-Business-Branding.html http://www.evancarmichael.com/Branding/62/Dont-Get-Caught-In-the-Trap-The-BIG-Difference-Between-Personal-and-Business-Branding.html When you’re all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, “Where’s the line between me in my business and the business in me” ? http://www.evancarmichael.com/Branding/62/Clearing-the-Path-4-Ways-Fear-Wreaks-Havoc-on-Your-Dream-and-What-to-Do-About-It.html http://www.evancarmichael.com/Branding/62/Clearing-the-Path-4-Ways-Fear-Wreaks-Havoc-on-Your-Dream-and-What-to-Do-About-It.html Please take a moment before you read any further and answer these three simple questions: 1. Are you making daily progress towards accomplishing your business vision? 2. Do you find that despite a strong desire to make your vision happen, obstacles always seems to pop up and slow you down? 3. Do you find that doubt is chipping away at your vision, keeping it from ever becoming a reality? http://www.evancarmichael.com/Branding/62/Are-You-Brand-Worthy-Four-Simple-Questions-to-assess-your-brand-ability.html http://www.evancarmichael.com/Branding/62/Are-You-Brand-Worthy-Four-Simple-Questions-to-assess-your-brand-ability.html Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear. http://www.evancarmichael.com/Branding/62/Will-You-Survive-the-NEW-Competition--Four-Ways-to-Win-Customers-Every-Time.html http://www.evancarmichael.com/Branding/62/Will-You-Survive-the-NEW-Competition--Four-Ways-to-Win-Customers-Every-Time.html There I said it — the dreaded “C” word. Most people fall into one of three reactions when they think about facing competition: 10% of them go weak in the knees and would rather pretend it didn’t exist, 10% relish competition like it was an ice cream sundae, take a spoon and run with it, and the remaining 80% well… they’re in the middle unsure which way to go. They wait for something to happen —something outside of themselves to cause them to stand up and win or lie down and let the prize pass them by. Where do you fall when it comes to competition? http://www.evancarmichael.com/Branding/62/The-Trouble-With-Taglines-Why-This-Catchy-Phrase-Can-Lead-You-Astray-and-What-You-Can-Do-About-It.html http://www.evancarmichael.com/Branding/62/The-Trouble-With-Taglines-Why-This-Catchy-Phrase-Can-Lead-You-Astray-and-What-You-Can-Do-About-It.html One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is… http://www.evancarmichael.com/Branding/62/The-Soul-of-Business--Part-One.html http://www.evancarmichael.com/Branding/62/The-Soul-of-Business--Part-One.html Soul and business. Business and ... soul. You don’t often see these two words in the same sentence — especially over the last "make-it-until-you-drop-I don’t care who’s in my way” 60 years. http://www.evancarmichael.com/Branding/62/The-Power-of-Four-Understanding-the-Four-Dimensions-of-Human-Communications.html http://www.evancarmichael.com/Branding/62/The-Power-of-Four-Understanding-the-Four-Dimensions-of-Human-Communications.html We are often asked how we get a company or product understood in the marketplace so quickly. Easy, we build it as a brand. Yes, yes, you’ve heard Kim and I say this over and over. But just maybe “how” is the wrong question.