Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/627/Focus-on-educating-your-customers.html http://www.evancarmichael.com/Marketing/627/Focus-on-educating-your-customers.html When customers are not buying, it’s very easy to take it personally, think the whole world’s against you and get very demotivated with the whole thing. And then of course, that makes the situation even worse – because customers can sense a mile off if you’re not happy and even though you desperately want more customers, they don’t want to work with you. http://www.evancarmichael.com/Marketing/627/How-to-do-business-effectively-while-on-the-move.html http://www.evancarmichael.com/Marketing/627/How-to-do-business-effectively-while-on-the-move.html I don’t know about you, but there have been days when I’ve been out and about and not been near the office once. On days like this, it’s difficult to get any work done let alone any marketing. So, what can you do? Here are my top tips to do business effectively when you’re on the move. http://www.evancarmichael.com/Marketing/627/Just-what-is-an-autoresponder.html http://www.evancarmichael.com/Marketing/627/Just-what-is-an-autoresponder.html The word ‘Autoresponders’ has been used more and more over the last few months and pretty much all of us have now experienced them even if you don’t yet realise it. But just what is an autoresponder and why should you think about using one in your business? http://www.evancarmichael.com/Marketing/627/Have-you-taken-action-on-your-marketing-yet.html http://www.evancarmichael.com/Marketing/627/Have-you-taken-action-on-your-marketing-yet.html I had an interesting conversation with someone the other day about our newsletters. He said he received them and I asked him whether he found them useful. He said he did, but mentioned that 70% of what I included, he already knew. http://www.evancarmichael.com/Marketing/627/How-to-use-articles-to-promote-your-business.html http://www.evancarmichael.com/Marketing/627/How-to-use-articles-to-promote-your-business.html Have you ever longed for people to knock on your door wanting to do business with you? Um – doesn’t often happen does it? Actually that’s not quite true. There is a way to get people knocking at your door, but it doesn’t just happen by itself. You need to influence this. And how you do that is to build relationships with people so that they perceive you as an expert and know, like and trust your approach. http://www.evancarmichael.com/Marketing/627/Advertising--is-it-for-you.html http://www.evancarmichael.com/Marketing/627/Advertising--is-it-for-you.html Advertising is one of those things that just about every small business owner considers at some point. After all, that’s how big companies promote their businesses, right? So, shouldn’t you be doing it as well? http://www.evancarmichael.com/Marketing/627/Does-Marketing-Work.html http://www.evancarmichael.com/Marketing/627/Does-Marketing-Work.html I was at a networking event the other day, explaining to someone what we did. In response, I received a smile back and the comment “well, marketing doesn’t really work anyway does it?” Interesting question! And I can completely understand why he said that. For a lot of small business owners, that’s exactly what they find – that marketing doesn’t work. The result is that many business owners feel frustrated with marketing and give up on the process, choosing to rely instead on referrals and word of mouth. http://www.evancarmichael.com/Marketing/627/M-is-for-Marketing.html http://www.evancarmichael.com/Marketing/627/M-is-for-Marketing.html If you’re just starting up in business, marketing is probably the most crucial element for you. Get this wrong and you don’t have a business. Get it right and you could take off like a rocket! http://www.evancarmichael.com/Marketing/627/Do-people-know-what-you-do.html http://www.evancarmichael.com/Marketing/627/Do-people-know-what-you-do.html I was with a business contact of mine the other day and mentioned a project that we were working on for a client of ours. To my surprise he said to me, “I didn’t know you did that!” http://www.evancarmichael.com/Marketing/627/8-things-to-do-with-an-article.html http://www.evancarmichael.com/Marketing/627/8-things-to-do-with-an-article.html If you’re going to take the time and trouble to write an article, I’m a big believer that you should try to re-use it as many times as you possibly can. Apart from the reason you’ve written it in the first place, which presumably one of the reasons is to help your build your credibility as an expert, here are eight other things you can do once you’ve completed your article: