Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/64/The-Top-Ten-Ways-to-Use-Your-Female-Advantage-in-Business.html http://www.evancarmichael.com/Branding/64/The-Top-Ten-Ways-to-Use-Your-Female-Advantage-in-Business.html The conventional wisdom has been that women have trouble succeeding because they don't act like men. But playing it like a man doesn't work, because it brands you as tough and aggressive. And it's stupid for the most basic reason. We're not men. And that's an advantage. It's common sense to be authentic, and it's smart branding. Your personal brand must come from who you are and what makes you tick - including your strengths and aptitudes as a woman. http://www.evancarmichael.com/Branding/64/How-to-Identify-Your-Big-Ideas.html http://www.evancarmichael.com/Branding/64/How-to-Identify-Your-Big-Ideas.html Marketers are always searching for the "Big Idea." This article will show you how to find yours for your business. http://www.evancarmichael.com/Branding/64/How-Smart-Women-Brand-Themselves-for-Business-Success.html http://www.evancarmichael.com/Branding/64/How-Smart-Women-Brand-Themselves-for-Business-Success.html Tips for women entrepreneurs, professionals and executives http://www.evancarmichael.com/Branding/64/How-to-Blog-Your-Way-to-Business-Success.html http://www.evancarmichael.com/Branding/64/How-to-Blog-Your-Way-to-Business-Success.html Important tips on how a blog can help you grow your business http://www.evancarmichael.com/Branding/64/How-to-Brand-Your-Meetings-and-Events.html http://www.evancarmichael.com/Branding/64/How-to-Brand-Your-Meetings-and-Events.html This article will show you how to add sizzle and branding to important business meetings and events. Event marketing and experience-based marketing are hot, but unless you do it right, your efforts won't be worth the time and money you spend. http://www.evancarmichael.com/Branding/64/7-Tips-for-Developing-a-Brand-Personality-and-Brand-Personas-for-Your-Business-or-Website.html http://www.evancarmichael.com/Branding/64/7-Tips-for-Developing-a-Brand-Personality-and-Brand-Personas-for-Your-Business-or-Website.html This article explains how to develop a brand personality for your company or products that will help you develop a unified brand image in all your branding from your logo to packaging to your website. the article also introduces the hot new concept of personas - developing fictional narrative bios to represent 2 or 3 key target markets. The article provides 7 tips for developing brand personas from Catherine Kaputa's new book, U R a Brand, How Smart People Brand Themselves for Business Success www.urabrand.com http://www.evancarmichael.com/Branding/64/Find-Your-Unique-Selling-Proposition-USP.html http://www.evancarmichael.com/Branding/64/Find-Your-Unique-Selling-Proposition-USP.html Savvy brand managers spend a lot of time delineating differences: different product benefits, different look, different message, and different target audience. What they are creating is a distinct brand strategy explaining what their brand has to offer that competing brands don’t. And the payback can be enormous. Look at high profile entrepreneurs who hit the big time like Donald Trump or Martha Stewart. They built a compelling USP for their business idea every step of the way. http://www.evancarmichael.com/Branding/64/The-Double-Whammy-Create-a-Personal-Brand-Together-with-Your-Business-Brand.html http://www.evancarmichael.com/Branding/64/The-Double-Whammy-Create-a-Personal-Brand-Together-with-Your-Business-Brand.html Savvy entrepreneurs are getting into personal branding along with building a brand for their company. And the payback can be enormous. Look at high tech entrepreneurs who hit the big time like Michael Dell, Jeff Bezos, Steven Jobs, Bill Gates and Mark Cuban. They built a successful personal brand in conjunction with their business idea every step of the way. As an entrepreneur, you should do the same. You are your most important asset. In a sense, you are your only asset. And your ability to maximize the asset that is you is the single most important ingredient to your success. http://www.evancarmichael.com/Branding/64/A-Website-or-Blog-is-Worth-a-Thousand-Brochures.html http://www.evancarmichael.com/Branding/64/A-Website-or-Blog-is-Worth-a-Thousand-Brochures.html The minute you print a brochure, it is out of date. Production is expensive. Distribution is expensive. http://www.evancarmichael.com/Branding/64/5-Pitfalls-to-Avoid-with-Your-Website.html http://www.evancarmichael.com/Branding/64/5-Pitfalls-to-Avoid-with-Your-Website.html There’s a log of emphasis on create layouts and templates, but not much discussion of what not to do in putting together a website for your business. Here are some mistakes to avoid in your website design from my new book, U R A BRAND!: