Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/65/The-Seven-Deadly-Sins-of-Branding.html http://www.evancarmichael.com/Branding/65/The-Seven-Deadly-Sins-of-Branding.html What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes. http://www.evancarmichael.com/Branding/65/WHY-BRANDING-FAILS-TO-WORK.html http://www.evancarmichael.com/Branding/65/WHY-BRANDING-FAILS-TO-WORK.html An Evan Carmichael Top 25% article: If no exact efforts are made to create, define and manage your brand, the most common and consistent elements to your brand's market presence will become your brand—like it or not. http://www.evancarmichael.com/Branding/65/HOW-A-BRAND-DIES-OR-HOW-NOT-TO-LEAVE-YOUR-BRAND-TO-FATE.html http://www.evancarmichael.com/Branding/65/HOW-A-BRAND-DIES-OR-HOW-NOT-TO-LEAVE-YOUR-BRAND-TO-FATE.html In the billion dollar beer market, the brand strength of an American beer is sometimes its most powerful "reason-to-buy." The Wall Street Journal not so long ago had this to say about the Stroh Brewery, the nation's fourth largest brewer, now being sold off: "The sale of Stroh, a 149-year-old Detroit brewer that was once a strong contender in the beer market, is the result of poor brand management in a flat market, distributors said.... It [Stroh] didn't take advantage of its strong regional brands...." http://www.evancarmichael.com/Branding/65/BRANDUS-INTERRUPTUS.html http://www.evancarmichael.com/Branding/65/BRANDUS-INTERRUPTUS.html You wake up with a brilliant idea, a new concept no one has thought of before. You develop a flawless marketing plan over morning coffee, word gets out and by noon, the best teams of specialists all call you. All these world-class designers, marketing consultants, media planners and brand management professionals offer you their services free, just to be part of your breakthrough concept. By 3:00 p.m., four major global corporations have had their legal departments fax over contracts to form co-branding efforts...