Keith Bates Branding Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/68/How-a-powerful-branding-program-can-remove-the-pain-of-an-identity-crisis-in-27-simple-steps.html http://www.evancarmichael.com/Branding/68/How-a-powerful-branding-program-can-remove-the-pain-of-an-identity-crisis-in-27-simple-steps.html How a powerful branding program can remove the pain of an identity crisis in 27 simple steps CHARACTERISTICS OF AN IDENTITY CRISIS. * Poor market/product awareness * Weak client retention, no loyalty * Inadequate lead flow * Long selling cycles * Low company valuation, shareholder anxiety