Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Franchises/684/How-to-Generate-High-Quality-Sales-Leads-Even-In-This-Economy.html http://www.evancarmichael.com/Franchises/684/How-to-Generate-High-Quality-Sales-Leads-Even-In-This-Economy.html With the average cost of face to face cold calls going through the roof, sales organizations are testing new ways to bring back a higher quality of sales leads for their sales people. A good flow of quality leads will help keep your sales people motivated, reduce your advertising and selling costs and boost overall marketing efficiency. http://www.evancarmichael.com/Franchises/684/Bottom-Line-Success-Addictive-Entrepreneurship.html http://www.evancarmichael.com/Franchises/684/Bottom-Line-Success-Addictive-Entrepreneurship.html Many entrepreneurs obsess over little things that might require effort because it is too hard to make it or do it perfectly. So they rationalize and convince themselves that it wouldn’t work in the first place, especially when I have to pay this consultant $500 to tell me something I already know but don’t want to do. Even if it could generate tens of thousands more dollars. http://www.evancarmichael.com/Franchises/684/The-Dos-and-Donts-of-Web-Content-Copywriting.html http://www.evancarmichael.com/Franchises/684/The-Dos-and-Donts-of-Web-Content-Copywriting.html Is your website simply a pretty billboard or a lead generation machine? Your job is to qualify website visitors and persuade them to take immediate action. Using your website as a pretty billboard to show off your fancy new office is a waste of time and money. A website's landing page is simply one more weapon in your direct marketing arsenal to help you exchange information for a prospect's e-mail address. Read on to find out more.... http://www.evancarmichael.com/Franchises/684/The-Five-Hidden-Dangers-In-Building-Customer-Relationships.html http://www.evancarmichael.com/Franchises/684/The-Five-Hidden-Dangers-In-Building-Customer-Relationships.html The next and great frontier is in developing exceptional customer service based on customer experiences. Satisfying a customer is just not enough. Customers expect to be satisfied when they do business with you. They don’t expect world class customer service. So when you give them exceptional customer service they remain loyal. http://www.evancarmichael.com/Franchises/684/Common-Myths-About-Couponing-Revealed.html http://www.evancarmichael.com/Franchises/684/Common-Myths-About-Couponing-Revealed.html The retail marketing study was an analysis of coupon redemption trends in the health and beauty, food and beverage and apparel industries. 425 million coupons were issued to 28 million U.S. and Canadian households. What they found was shocking. http://www.evancarmichael.com/Franchises/684/Getting-Your-Message-Heard-Amidst-The-Clutter.html http://www.evancarmichael.com/Franchises/684/Getting-Your-Message-Heard-Amidst-The-Clutter.html Actually your customers are your most valuable asset. After all the decisions are made about which new methods to use and the equipment which will speed up production, the bottom line is what are you doing today to get new customers and keep them coming back again, then telling others about you. Without a viable, fluctuating pool of customers, no matter how fancy your new piece of equipment is... http://www.evancarmichael.com/Franchises/684/The-Benefits-of-Being-UnConventional.html http://www.evancarmichael.com/Franchises/684/The-Benefits-of-Being-UnConventional.html Whatever unconventional advertising technique you employ, stick the fundamental principles of direct response advertising. Target the customers you want to do business with, send them memorable advertising that gets their attention and measure your response. In this way you’ll test your way to success, the unconventional way. http://www.evancarmichael.com/Franchises/684/7-Online-Tactics-That-Insure-Customers-Loyalty.html http://www.evancarmichael.com/Franchises/684/7-Online-Tactics-That-Insure-Customers-Loyalty.html Many traditional retailers, who perform services for homeowners and other businesses, feel they cannot use the internet as an effective marketing tool. After all, you can’t do landscaping or dry cleaning on the web. If you look at the internet as just another extension of the service you provide or strictly as a sales vehicle, you are severely limiting your potential. http://www.evancarmichael.com/Franchises/684/More-Of-What-Makes-Marketing-Work.html http://www.evancarmichael.com/Franchises/684/More-Of-What-Makes-Marketing-Work.html Many small business think every person in their city or town is a prospect for their service. While this sounds like a great concept, it can be disastrous emotionally when you consider your expectations. Knowing what makes marketing work realigns your expectations and makes your journey toward success more enjoyable. http://www.evancarmichael.com/Franchises/684/The-Nine-Lives-Of-Customer-Loyalty.html http://www.evancarmichael.com/Franchises/684/The-Nine-Lives-Of-Customer-Loyalty.html There are nine essential principles that must be put in place to insure customer loyalty. After all there is only so much a customer is going to take before he leaves because of an attitude of indifference on the part of an employee or management. Loyalty has to begin before you attract the new customer or client. The same rules that apply to keeping customers must be firmly in place to attract your perfect customer in the first place.