Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/70/Like-a-Virgin-Is-Your-Marketing-As-Fresh-As-Madonnas.html http://www.evancarmichael.com/Branding/70/Like-a-Virgin-Is-Your-Marketing-As-Fresh-As-Madonnas.html Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert. http://www.evancarmichael.com/Branding/70/How-to-Commit-Brand-Suicide.html http://www.evancarmichael.com/Branding/70/How-to-Commit-Brand-Suicide.html A graphic designer spoke to me last week. His graphic design firm -- let's call it XYZ Design -- was numero uno in designing labels for a large wine company. Let's call that ABC Wines. Now ABC wines had some really super wines. They loved the incomparable graphic design of XYZ design, and continued to use them for several of their major brands. This one client alone generated tons of work and income for XYZ design right through the year. http://www.evancarmichael.com/Branding/70/Stuck-With-A-Zero-Marketing-Budget-For-Client-Gifts.html http://www.evancarmichael.com/Branding/70/Stuck-With-A-Zero-Marketing-Budget-For-Client-Gifts.html Would you really dare to give each client a gift of 0 this Christmas? What about something worth 00? Or maybe 00? http://www.evancarmichael.com/Branding/70/Mona-Lisa-Your-Branding.html http://www.evancarmichael.com/Branding/70/Mona-Lisa-Your-Branding.html Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how? Read on and find out how you can be a Leonardo Da Vinci with your brand! http://www.evancarmichael.com/Branding/70/Is-Your-Business-Card-Working-to-55-Potential.html http://www.evancarmichael.com/Branding/70/Is-Your-Business-Card-Working-to-55-Potential.html Who’d ever think of branding and positioning for a business card. You should, if you’re expecting to maximise your impact. It’s no use having a fancy looking card that does nothing for you. These branding principles will help you not only make a great first impression, but will also make sure your card stays put in their Rolodex! http://www.evancarmichael.com/Branding/70/Why-Twins-Have-the-Same-Surname-and-Different-First-Names.html http://www.evancarmichael.com/Branding/70/Why-Twins-Have-the-Same-Surname-and-Different-First-Names.html Parents know it instinctively. To differentiate one from the other, they give their newborn different names. Most businesses beg to differ, and often end up giving the same name to multiple (and widely differing) products, without realising the negative impact on the brand. http://www.evancarmichael.com/Branding/70/How-To-Get-Customers-To-Beg-For-Your-Business-Card.html http://www.evancarmichael.com/Branding/70/How-To-Get-Customers-To-Beg-For-Your-Business-Card.html When someone asks you what you do, what is your first reaction? Most of us say something like, \\\'I am a lawyer\\\'. We all know what lawyers do, so the conversation stops and goes nowhere. However, if you tailor your answer within these parameters, you\\\'ll suddenly find a very interested audience.