Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Branding/72/The-brand-audit-university-branding-in-China.html http://www.evancarmichael.com/Branding/72/The-brand-audit-university-branding-in-China.html Vanderbilt University, an internationally recognized research university in the United States, attracts a high percentage of student enrollment from Asia. A number of students attend Vanderbilt from China and Taiwan. http://www.evancarmichael.com/Branding/72/Characters-Welcome-USA-Networks-new-branding-initiative.html http://www.evancarmichael.com/Branding/72/Characters-Welcome-USA-Networks-new-branding-initiative.html A brand is your promise. How you keep it means everything. http://www.evancarmichael.com/Branding/72/Destination-branding-in-place-St-Louis.html http://www.evancarmichael.com/Branding/72/Destination-branding-in-place-St-Louis.html One American municipal leader precisely captures the challenge of those engaged in destination/place branding for cities, states and countries. http://www.evancarmichael.com/Branding/72/The-Sendo-brand-sendoff.html http://www.evancarmichael.com/Branding/72/The-Sendo-brand-sendoff.html Sendo International Ltd., a United Kingdom company, serves wireless network operators in over fifty countries with products ranging from branded phones to dedicated service software to fulfillment programs. Earlier this week the company issued a press release with this breathless headline. http://www.evancarmichael.com/Branding/72/Branding-Lawyers.html http://www.evancarmichael.com/Branding/72/Branding-Lawyers.html Lawyers are practicing branding negligence, as demonstrated by some of the best firms. http://www.evancarmichael.com/Branding/72/Branding-for-Nation-Export-Competitiveness.html http://www.evancarmichael.com/Branding/72/Branding-for-Nation-Export-Competitiveness.html When the export economy of a country faces competitive pressures, what is the solution? As reported in the Taipei Times, according to a leading economic think tank in Chinese Taipei, the answer is branding. http://www.evancarmichael.com/Branding/72/Brand-differentiation-by-design.html http://www.evancarmichael.com/Branding/72/Brand-differentiation-by-design.html During one recent afternoon, we experienced a demonstration of the power of emotion and the human need for affiliation. By design. http://www.evancarmichael.com/Branding/72/Sub-prime-corporate-branding-new-is-not-new.html http://www.evancarmichael.com/Branding/72/Sub-prime-corporate-branding-new-is-not-new.html New Century Financial Corporation [NYSE:NEW] is in search of a brand strategy. The company is one of the largest non- or sub-prime mortgage lenders in the United States, and today announced their first corporate branding effort with the tagline, a New Shade of Blue Chip. http://www.evancarmichael.com/Branding/72/Wal-Marts-brand-positioning.html http://www.evancarmichael.com/Branding/72/Wal-Marts-brand-positioning.html As reported by ABC News, U.S. based retailer Wal-Mart experienced weaker than expected holiday shopping on Black Friday, prompting Wal-Mart to cut its projected sales increase for November by more than half. http://www.evancarmichael.com/Branding/72/Martha-Stewarts-brand-research.html http://www.evancarmichael.com/Branding/72/Martha-Stewarts-brand-research.html The release of Martha Stewart from the United States federal prison system prompted a number of news reports about how her experience will affect Martha Stewart Living Omnimedia [MSO].