Ivan R. Misner Marketing Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/87/You-Never-Know-Whom-They-Know.html http://www.evancarmichael.com/Marketing/87/You-Never-Know-Whom-They-Know.html You Never Know Whom They Know Don't think a gardener can be a referral source to the rich? Think again. Discounting even one potential networking opportunity can be disastrous. http://www.evancarmichael.com/Marketing/87/Use-Small-Actions-to-Get-Big-Results.html http://www.evancarmichael.com/Marketing/87/Use-Small-Actions-to-Get-Big-Results.html Use Small Actions to Get Big Results When it comes to creating relationships with other companies, take a long-term approach. http://www.evancarmichael.com/Marketing/87/Practice-Makes-Perfect-Networking.html http://www.evancarmichael.com/Marketing/87/Practice-Makes-Perfect-Networking.html Practice Makes Perfect Networking Implement these 2 simple strategies and watch the referrals pour in. http://www.evancarmichael.com/Marketing/87/Develop-a-Magnetic-Personality.html http://www.evancarmichael.com/Marketing/87/Develop-a-Magnetic-Personality.html Develop a Magnetic Personality Every person has a little magnetism already inside him. Learn how to leverage it to draw in more business. http://www.evancarmichael.com/Marketing/87/Desperation-Isnt-Referable.html http://www.evancarmichael.com/Marketing/87/Desperation-Isnt-Referable.html Desperation Isn't Referable Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals. http://www.evancarmichael.com/Marketing/87/Debunking-the-Six-Degrees-of-Separation.html http://www.evancarmichael.com/Marketing/87/Debunking-the-Six-Degrees-of-Separation.html Debunking the Six Degrees of Separation Do you believe that anyone in the world is only six people removed? Here's why that theory's wrong and what it means for networking. http://www.evancarmichael.com/Marketing/87/A-Referral-Doesnt-Mean-Closed-Sales.html http://www.evancarmichael.com/Marketing/87/A-Referral-Doesnt-Mean-Closed-Sales.html A Referral Doesn't Mean Closed Sales You shouldn't skip steps in the sales process, even with a recommendation. Here's how you can make the most of your leads. http://www.evancarmichael.com/Marketing/87/Good-Customer-Service-Alone-Doesnt-Win-Referrals.html http://www.evancarmichael.com/Marketing/87/Good-Customer-Service-Alone-Doesnt-Win-Referrals.html Good Customer Service Alone Doesn't Win Referrals Don't wait around for your excellent service to pay off. Instead, build a network for word-of-mouth marketing. http://www.evancarmichael.com/Marketing/87/Generating-More-Referrals.html http://www.evancarmichael.com/Marketing/87/Generating-More-Referrals.html Generating More Referrals There are plenty of opportunities to develop quality referrals--you just have to look for them. http://www.evancarmichael.com/Marketing/87/What-Is-Business-Networking-Anyway.html http://www.evancarmichael.com/Marketing/87/What-Is-Business-Networking-Anyway.html What Is Business Networking, Anyway? It's more than showing up and shaking hands; it's about being proactive.