Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Business-Coach/88/Why-You-Should-Use-Direct-Mail.html http://www.evancarmichael.com/Business-Coach/88/Why-You-Should-Use-Direct-Mail.html With the explosion of the internet and the high cost of postage many businesses have opted not use direct mail. Online marketing is very powerful but if you don't market off-line you are missing a wealth of opportunities. Direct mail is still one of the best ways to reach your target audience. http://www.evancarmichael.com/Business-Coach/88/Keep-Your-Advertising-Simple.html http://www.evancarmichael.com/Business-Coach/88/Keep-Your-Advertising-Simple.html In today's high-tech business world consumers get bombarded with sales messages every day. Businesses feel that they have to have flashy ads with all the bells and whistles. This is not true. If your ad is simple, has a great offer, and it addresses the needs, wants, and values of your target audience it will sell. http://www.evancarmichael.com/Business-Coach/88/Educating-Your-Customers.html http://www.evancarmichael.com/Business-Coach/88/Educating-Your-Customers.html One of the biggest marketing mistakes businesses make today is failing to educate their customers and prospects about the unique advantages that are being offered to them. Education is a powerful marketing technique. When you educate your prospects and customers you will see your profits soar. http://www.evancarmichael.com/Business-Coach/88/Building-Your-Business-Through-Networking.html http://www.evancarmichael.com/Business-Coach/88/Building-Your-Business-Through-Networking.html Every businessperson and professional knows that networking is the most effective and least expensive ways of attracting new business. Yet few people in business really understand how to network. In the business of networking, you have to stand out and be remembered. http://www.evancarmichael.com/Business-Coach/88/Postioning-Your-Company-In-Changing-Markets.html http://www.evancarmichael.com/Business-Coach/88/Postioning-Your-Company-In-Changing-Markets.html The ultimate marketing battleground is the mind. Successful marketing implants in the the mind of the consumer a clear, specific identity for a certain product or service. If you want to be successful in today's changing markets you have to position your product or service in its most favorable light. http://www.evancarmichael.com/Business-Coach/88/Managing-Your-Small-Business.html http://www.evancarmichael.com/Business-Coach/88/Managing-Your-Small-Business.html Most businesses fail because of a lack of management skills on the part of the owner. Entrepreneurs love the excitment of the start-up phase but don't understand that a successful business depends on people. You must have a good management system in place so that your people can grow and build your business. http://www.evancarmichael.com/Business-Coach/88/Your-Ultimate-Competitive-Advantage.html http://www.evancarmichael.com/Business-Coach/88/Your-Ultimate-Competitive-Advantage.html To ensure your success in business you must have a competitive advantage. One of the best competitive advantages you can ever have is to offer a strong guarantee. A guarantee is a powerful marketing tool that will help you spread quality throughout your business and enable you to outdistance your competitors. http://www.evancarmichael.com/Business-Coach/88/Mastering-The-Art-Of-Communication.html http://www.evancarmichael.com/Business-Coach/88/Mastering-The-Art-Of-Communication.html The ability to communicate effectively is one of the most important skills you can master to achieve success and happiness in life. Understanding your needs and the needs of others in communication is the key to mastering it. http://www.evancarmichael.com/Business-Coach/88/How-To-Make-Your-Advertising-More-Successful.html http://www.evancarmichael.com/Business-Coach/88/How-To-Make-Your-Advertising-More-Successful.html Advertising is one of the most powerful and widely used forms of marketing by businesses today. Yet rarely are ads successful. Businesses lose thousands and even millions of dollars every year on ads, because they are not placed properly and don't address the benefits that the prospects are interested in. http://www.evancarmichael.com/Business-Coach/88/Always-Test-Before-You-Invest.html http://www.evancarmichael.com/Business-Coach/88/Always-Test-Before-You-Invest.html One of the biggest mistakes businesses make every year is introducing new products into the marketplace without testing to see if the market even wants the product or service. Testing is one of the best ways to be sure you are introducing a new product that people want and at the right price.