Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/90/Word-of-Mouth-Marketing.html http://www.evancarmichael.com/Marketing/90/Word-of-Mouth-Marketing.html Nothing to it..Word of mouth marketing? There is nothing to it. All of your customers think the world of you, talk about you endlessly to their friends, family and colleagues who, as you relax on your million dollar yacht in the Bahamas, are falling over themselves to give you all of their hard earned cash. In the real world it is about enticing your customers and others to recommend your business, products and/or services effectively and widely enough that old, new and existing customers buy from you. It is like selling to one person who then sells on to two, three, four or more who, without favour, prejudice or commission, repeats the process. http://www.evancarmichael.com/Marketing/90/Bad-Word-of-Mouth-and-customer-feedback.html http://www.evancarmichael.com/Marketing/90/Bad-Word-of-Mouth-and-customer-feedback.html The Dark Side. Welcome to the dark side.. Bad Word of Mouth is bad news. If you need any evidence we love hearing it, switch on the evening news.