Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/922/The-Dow-is-Crashing-and-Inventions-are-Soaring.html http://www.evancarmichael.com/Marketing/922/The-Dow-is-Crashing-and-Inventions-are-Soaring.html Outlines which products sell more during economic recessions, and describes why. Gives advice on how inventors can tap into the needs of the consumer during periods of economic stress. Details consumer trends and inventive products that have been very successful during this recession. http://www.evancarmichael.com/Marketing/922/Think-You-Cant-Launch-Your-Invention-During-a-Recession-Think-Again.html http://www.evancarmichael.com/Marketing/922/Think-You-Cant-Launch-Your-Invention-During-a-Recession-Think-Again.html Learn about which inventions and/or products sell during a recession and why. This article reviews the principals of consumer psychology during times of economic hardship and how it affects the marketplace. Also gives tips on how successful inventions should be designed and promoted. http://www.evancarmichael.com/Marketing/922/TopsyTail-tm-the-$100-MILLION-HAIR-GADGET-THAT-COULDAND-DID.html http://www.evancarmichael.com/Marketing/922/TopsyTail-tm-the-$100-MILLION-HAIR-GADGET-THAT-COULDAND-DID.html Tells the story of the most successful hairstyling tool ever invented. http://www.evancarmichael.com/Marketing/922/The-Reluctant-Consultant.html http://www.evancarmichael.com/Marketing/922/The-Reluctant-Consultant.html The letters, emails, faxes start like this: “Dear Ms, Mrs, Sir (I love that one!), Miss Lefkowitz: I need advice, and I know only you can help me. I have a great idea for a fashion accessory (or whatever) invention. I know it’s good because I told my family and friends, and they think it’s great too. I know this product could make a lot of money. The only problem is I don’t know what to do now, or, I don’t have any money, or, I want someone to take my idea and do whatever it takes to get it out to the public. Can you help me?” Does this sound familiar? http://www.evancarmichael.com/Marketing/922/Fulfilling-Your-Dreams-by-Changing-Careers.html http://www.evancarmichael.com/Marketing/922/Fulfilling-Your-Dreams-by-Changing-Careers.html How I went from drama teacher to Invention Marketing “Guru”. http://www.evancarmichael.com/Marketing/922/How-to-Get-Your-Consumer-Invention-to-Market.html http://www.evancarmichael.com/Marketing/922/How-to-Get-Your-Consumer-Invention-to-Market.html You have an idea for a great invention, so what do you do now? Joan Lefkowitz, agent for the most successful hair accessory invention in history, the TopsyTail, offers a step-by-step “informed approach” on how to turn your consumer invention into a bonanza of extra income.