Susan Regier Marketing Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/94/Know-When-to-Send-Your-Media-Release-for-Free-Publicity.html http://www.evancarmichael.com/Marketing/94/Know-When-to-Send-Your-Media-Release-for-Free-Publicity.html Know When to Send Your Media Release for Free Publicity Knowing when to send your media release to journalists and editors, can make the difference between getting free publicity or being overlooked. http://www.evancarmichael.com/Marketing/94/Checklist-to-Capture-Media-Attention.html http://www.evancarmichael.com/Marketing/94/Checklist-to-Capture-Media-Attention.html Checklist to Capture Media Attention Find out what's behind a well written media release and how it can affect your business. http://www.evancarmichael.com/Marketing/94/Whats-the-Difference-Between-Writing-Articles--Media-Releases.html http://www.evancarmichael.com/Marketing/94/Whats-the-Difference-Between-Writing-Articles--Media-Releases.html What’s the Difference Between Writing Articles & Media Releases? Writing an article to boost your business expertise differs from writing a media release for free publicity. Find out what those differences are and how they can affect your results. http://www.evancarmichael.com/Marketing/94/Networking-With-The-Media.html http://www.evancarmichael.com/Marketing/94/Networking-With-The-Media.html Networking With The Media 7 tips to keep you and your business top of mind with the media. http://www.evancarmichael.com/Marketing/94/Hooking-the-Media.html http://www.evancarmichael.com/Marketing/94/Hooking-the-Media.html Hooking the Media In person or in print, you only have ten seconds to create a great first impression. Learn how to hook the media for free publicity. http://www.evancarmichael.com/Marketing/94/Whats-Newsworthy-in-Your-Business.html http://www.evancarmichael.com/Marketing/94/Whats-Newsworthy-in-Your-Business.html What’s Newsworthy in Your Business? Learn how to spin up ideas to get free publicity in newspapers, magazines, trade journals, radio and television. http://www.evancarmichael.com/Marketing/94/Media-ReleasesDefining-Your-Audience.html http://www.evancarmichael.com/Marketing/94/Media-ReleasesDefining-Your-Audience.html Media Releases...Defining Your Audience Having a well-written media release is imperative in gaining free publicity about your business. It is vital to hook the editor immediately...but how do you know who to send your media release to? Read on to find out... http://www.evancarmichael.com/Marketing/94/5-Things-You-Need-to-Know-Before-Hiring-a-Copywriter.html http://www.evancarmichael.com/Marketing/94/5-Things-You-Need-to-Know-Before-Hiring-a-Copywriter.html 5 Things You Need to Know Before Hiring a Copywriter Not all copywriters are creatively equal. Before hiring someone new, do your homework…here’s 5 things you must now before taking the leap. http://www.evancarmichael.com/Marketing/94/How-You-Can-Stand-Apart.html http://www.evancarmichael.com/Marketing/94/How-You-Can-Stand-Apart.html How You Can Stand Apart Find out what makes you stand out from your competitors...and enjoy the bonuses that involves. http://www.evancarmichael.com/Marketing/94/10-Strategies-for-Connecting.html http://www.evancarmichael.com/Marketing/94/10-Strategies-for-Connecting.html 10 Strategies for Connecting Strategies to help you meet the people you’d like to meet that could make things happen for you and your business. How you can go about meeting them to make a good impression.