Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Small-Business-Consulting/965/Top-7-reasons-to-hire-a-small-business-marketing-consultant.html http://www.evancarmichael.com/Small-Business-Consulting/965/Top-7-reasons-to-hire-a-small-business-marketing-consultant.html When should your small business hire a small business marketing consultant? Here are the Top 10 conditions for hiring this all important member of your small business team. http://www.evancarmichael.com/Small-Business-Consulting/965/6-Reasons-Every-Company-Needs-a-Marketing-Plan.html http://www.evancarmichael.com/Small-Business-Consulting/965/6-Reasons-Every-Company-Needs-a-Marketing-Plan.html Does your company have a marketing plan? If not, read this article and learn the 6 most common reasons EVERY company needs a marketing plan. http://www.evancarmichael.com/Small-Business-Consulting/965/Service-Marketers-Hows-Your-Packaging.html http://www.evancarmichael.com/Small-Business-Consulting/965/Service-Marketers-Hows-Your-Packaging.html When a shopper picks up a product in a store, what is the first thing they notice? The packaging, right? The same holds true for someone buying a service. Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind. http://www.evancarmichael.com/Small-Business-Consulting/965/How-to-Gain-Confidence-in-Your-MarketingOnce-and-for-All.html http://www.evancarmichael.com/Small-Business-Consulting/965/How-to-Gain-Confidence-in-Your-MarketingOnce-and-for-All.html If you're just a little fearful about marketing, try this approach... http://www.evancarmichael.com/Small-Business-Consulting/965/Color-my-World--How-to-Use-Color-Effectively-in-your-Marketing.html http://www.evancarmichael.com/Small-Business-Consulting/965/Color-my-World--How-to-Use-Color-Effectively-in-your-Marketing.html How do you feel when you walk into a pink room? What’s your first thought when you see someone dressed entirely in black? Since childhood, color has triggered in each of us a wide range of emotions, so much that we often take color for granted. Don’t. The success of your company’s brand hinges on the proper use of color. http://www.evancarmichael.com/Small-Business-Consulting/965/How-to-Set-and-Get-the-Right-Prices.html http://www.evancarmichael.com/Small-Business-Consulting/965/How-to-Set-and-Get-the-Right-Prices.html Which product feature of yours does every buyer ask about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company’s pricing, I’m surprised at how little time business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan. http://www.evancarmichael.com/Small-Business-Consulting/965/12-Tips-for-Standout-Website-Design.html http://www.evancarmichael.com/Small-Business-Consulting/965/12-Tips-for-Standout-Website-Design.html If you want your small business website to stand out from the crowd, follow these practical website design tips. If you do, you’ll harvest more traffic, higher conversions and more sales from your site. http://www.evancarmichael.com/Small-Business-Consulting/965/Keys-to-Branding-Your-Growing-Business.html http://www.evancarmichael.com/Small-Business-Consulting/965/Keys-to-Branding-Your-Growing-Business.html During the 19th and early 20th centuries, a rancher would mark his cattle with a brand. This brand, depicting an image unique to his ranch, distinguished his cattle from another’s in the event of a broken fence. Branding, in today’s modern marketing world, operates much the same way. It seeks to distinguish a product or service from the competition and create a lasting impression in a prospect’s mind. http://www.evancarmichael.com/Small-Business-Consulting/965/Bouncing-The-Right-Way-to-Market-Your-Company.html http://www.evancarmichael.com/Small-Business-Consulting/965/Bouncing-The-Right-Way-to-Market-Your-Company.html You get bounced from a bar. You get bounced from line. Most of us don't associate good things with bouncing. But as a marketer, you'll find great benefit in bouncing your prospects. http://www.evancarmichael.com/Small-Business-Consulting/965/What-can-Britney-Spears-Teach-Us-About-Web-Marketing.html http://www.evancarmichael.com/Small-Business-Consulting/965/What-can-Britney-Spears-Teach-Us-About-Web-Marketing.html Regardless of what you think of Britney Spears' singing skills, the pop princess can offer some guidance on how to market a business through a strong web presence and proven web marketing strategies.