Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/97/Purpose.html http://www.evancarmichael.com/Marketing/97/Purpose.html Purpose is foundational to human life, to social organization and to business. No one goes into business without a purpose. Thus, the clarification of purpose is the most powerful engine of success known. Purpose is the foundation of all planning. http://www.evancarmichael.com/Marketing/97/The-Demise-of-and-Hope-for-American-Capital.html http://www.evancarmichael.com/Marketing/97/The-Demise-of-and-Hope-for-American-Capital.html What is the root cause of the financial crisis? It's not money. Money is a symptom, not a cause. The cause is deeper, more pervasive and more troublesome. Thinking that "capital injection" is the solution is like pouring gasoline on fire, hoping to extinguish it. Think again. http://www.evancarmichael.com/Marketing/97/Business-Relationships.html http://www.evancarmichael.com/Marketing/97/Business-Relationships.html The success of the West suggests that people are motivated by their own concerns. Thus, WIIFU (What's In It For Us) is still toxic to business and society, including corporate culture. A WIIFM (What's In It For Me) or WIFFU based culture will eventually produce selfish, grumbling, complaining people who are concerned only about themselves (or their own group—company, department, etc.) and who essentially distrust and discount others. The self-directed philosophical mentality fails to provide win-win scenarios and will eventually implode or collapse because of its failure to take others into consideration. There is a better answer.... http://www.evancarmichael.com/Marketing/97/Growing-Your-Internet-Business-Incrementally.html http://www.evancarmichael.com/Marketing/97/Growing-Your-Internet-Business-Incrementally.html How to grow a website by taking small, simple steps. Many web designers force over-complexification because they are too eager to use the arsenal of tools at their disposal. If you have a small business with a small website, you probably don't need a site that is dynamic content driven, or data base driven. You probably don't need Flash or all the fancy bells and whistles. You may just want to go the next small step. http://www.evancarmichael.com/Marketing/97/Website-Development.html http://www.evancarmichael.com/Marketing/97/Website-Development.html A description of the best web design process. If you want a good web design, you need a good process of development. This process will save time and money because you can go to a web designer with most of the hard work already done. And you are the one who needs to do because no one knows your business like you do. http://www.evancarmichael.com/Marketing/97/A-More-Effective-Website.html http://www.evancarmichael.com/Marketing/97/A-More-Effective-Website.html How to make your website more effective without breaking the bank. http://www.evancarmichael.com/Marketing/97/An-Overview-of-Policy-Governance.html http://www.evancarmichael.com/Marketing/97/An-Overview-of-Policy-Governance.html Policy Governance® is a registered trademark of John Carver. A brief report of his book, Corporate Boards that Create Value, follows: http://www.evancarmichael.com/Marketing/97/Value-Based-Boards.html http://www.evancarmichael.com/Marketing/97/Value-Based-Boards.html The values of the owner(s), board members and organizational leaders determine, both directly and indirectly, the culture of the organization, which in turn is a major determinate of the success of the organization. In other words, successful values produce successful organizations, and visa versa. Organizational effectiveness and success begin in the board room, and can be measured—and affected—by the quality of board organization, interaction and operation. http://www.evancarmichael.com/Marketing/97/Board-Fundamentals.html http://www.evancarmichael.com/Marketing/97/Board-Fundamentals.html This is the fourth in a series of articles that examines some of the analysis and solutions provided by the work of John Carver and his Policy Governance® model of board organization, applicable to business, government and non-profit organizations that want to increase their organizational effectiveness. http://www.evancarmichael.com/Marketing/97/Board-Development.html http://www.evancarmichael.com/Marketing/97/Board-Development.html This is the third in a series of articles that examine some of the analysis and solutions provided by the work of John Carver and his Policy Governance® model for board of directors governance (www.policygovernance.org), applicable to business, government and non-profit organizations that want to increase their organizational effectivenessthat want to increase their organizational effectiveness.