Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Small-Business-Consulting/982/5-Ways-to-Know-that-Your-Website-Needs-a-Makeover.html http://www.evancarmichael.com/Small-Business-Consulting/982/5-Ways-to-Know-that-Your-Website-Needs-a-Makeover.html Gone are the days when you could build a website and leave it there to do the work for you. Sure, back when the Internet was just catching on it was possible to create a quick website using a basic template and to add just a little bit of information about your company and to know that your customers would find it http://www.evancarmichael.com/Small-Business-Consulting/982/Blogging-for-Business.html http://www.evancarmichael.com/Small-Business-Consulting/982/Blogging-for-Business.html True or false: blogs are never going to be an effective form of marketing for small businesses http://www.evancarmichael.com/Small-Business-Consulting/982/The-5-Steps-to-Creating-a-Killer-Strategic-Marketing-Plan-for-Your-Business.html http://www.evancarmichael.com/Small-Business-Consulting/982/The-5-Steps-to-Creating-a-Killer-Strategic-Marketing-Plan-for-Your-Business.html In order for a business to succeed, there are a few key things that you're going to need. You're going to need a product or service that people are looking for. You're going to need to know whom you will be marketing your product or service to and you're going to need a great marketing plan in place. http://www.evancarmichael.com/Small-Business-Consulting/982/Small-Business-Email-Marketing--Finding-Gold-in-a-Down-Economy.html http://www.evancarmichael.com/Small-Business-Consulting/982/Small-Business-Email-Marketing--Finding-Gold-in-a-Down-Economy.html These days, small businesses are looking at what they can do to ensure that they are able to grow. Given the down economy, finding additional clients, up-selling to your current customers and ensuring that you are able to get everyone who buys from you to come back for more can be a bit of a challenge. http://www.evancarmichael.com/Small-Business-Consulting/982/How-to-Use-Twitter-for-Business.html http://www.evancarmichael.com/Small-Business-Consulting/982/How-to-Use-Twitter-for-Business.html These days, marketing your business means thinking outside of the box. Just thinking that you are going to get the same results by doing the same things you’ve always done is going to allow your competitors to get ahead. http://www.evancarmichael.com/Small-Business-Consulting/982/Online-Reputation-Management-For-Your-Small-Business.html http://www.evancarmichael.com/Small-Business-Consulting/982/Online-Reputation-Management-For-Your-Small-Business.html Harmful anonymous on-line comments can influence customers to stay away from your small business based on nothing but hearsay. Once the damage is done, it is extremely hard to reverse. On-line reputation management has become the most important aspect of on-line marketing. http://www.evancarmichael.com/Small-Business-Consulting/982/Three-Prongs-of-the-SEO-Fork.html http://www.evancarmichael.com/Small-Business-Consulting/982/Three-Prongs-of-the-SEO-Fork.html There are three essential components of any web page that must be in place in order for that page to rank highly. http://www.evancarmichael.com/Small-Business-Consulting/982/How-to-Pick-a-Search-Engine-Friendly-Domain-Name-for-Your-Business-Even-if-You-Think-All-the-Good-Names-are-Taken.html http://www.evancarmichael.com/Small-Business-Consulting/982/How-to-Pick-a-Search-Engine-Friendly-Domain-Name-for-Your-Business-Even-if-You-Think-All-the-Good-Names-are-Taken.html Here are 9 top tips for finding a great domain name for your on-line identity that will rank well with the search engines – and help your potential customers find you as well. http://www.evancarmichael.com/Small-Business-Consulting/982/How-Creating-Optimized-Blog-Posts-Increases-Link-Popularity-and-SEO.html http://www.evancarmichael.com/Small-Business-Consulting/982/How-Creating-Optimized-Blog-Posts-Increases-Link-Popularity-and-SEO.html Although the majority of blogs are more akin to rambling diaries chronicling some unknown person's daily life, they can have a much more serious use from an Internet marketing point of view. The search engines like Blogs. They are already highly SEO'd and can so easily be further optimized through the use of a variety of plugins. This means that the search engines will visit a properly maintained blog regularly. It also means that any links the search engines find on the blog will be noted and visited too. http://www.evancarmichael.com/Small-Business-Consulting/982/Geotargeting-Your-PPC-Campaign-to-Find-LOCAL-Customers-for-Your-Small-Business.html http://www.evancarmichael.com/Small-Business-Consulting/982/Geotargeting-Your-PPC-Campaign-to-Find-LOCAL-Customers-for-Your-Small-Business.html To attract purely local customers through PPC, you need to target them on a local basis. This is where geographical targeting, or geotargeting, comes in. Geotargeting your Pay-Per-Click (PPC) campaign in order to find local customers for your small business is really quite easy to do.