Steve Zap Marketing Articles Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Marketing/99/How-many-businesses-do-you-know-that-are-effectively-using-viral-marketing-to-build-their-web-site-traffic.html http://www.evancarmichael.com/Marketing/99/How-many-businesses-do-you-know-that-are-effectively-using-viral-marketing-to-build-their-web-site-traffic.html How many businesses do you know that are effectively using viral marketing to build their web site traffic According to The Kelsey Group’s (http://www.kelseygroup.com) recent report Online/Offline Integration: The Next Phase, “targeted e-mail is a key part of the retail solution, but the uneven quality of local e-mail lists remains an obstacle.”