Recent Articles From EvanCarmichael.com http://www.evancarmichael.com/ http://www.evancarmichael.com/Public-Relations/363/Is-Your-Timing-Keeping-You-From-Being-Successful-In-Your-Business-Part-3.html http://www.evancarmichael.com/Public-Relations/363/Is-Your-Timing-Keeping-You-From-Being-Successful-In-Your-Business-Part-3.html There's a reason why product launches work and there's a reason why you reach more people (and make more money) if you control yourself, don't race through it and do it right. Here's why. http://www.evancarmichael.com/Public-Relations/4081/Presentation-Skills-and-the-CEO-What-Steve-Jobs-has-to-teach-about-power-presentations.html http://www.evancarmichael.com/Public-Relations/4081/Presentation-Skills-and-the-CEO-What-Steve-Jobs-has-to-teach-about-power-presentations.html He's arguably the strongest corporate spokesman presenting in America today. Just what makes Apple's Steve Jobs so good and what can other executives learn from his presentation style? A lot as it turns out, says executive communications coach Aileen Pincus. http://www.evancarmichael.com/Public-Relations/363/Is-Your-Timing-Keeping-You-From-Being-Successful-In-Your-Business-Part-2.html http://www.evancarmichael.com/Public-Relations/363/Is-Your-Timing-Keeping-You-From-Being-Successful-In-Your-Business-Part-2.html After being in business for as long as I have, there's one thing that never fails to amaze me -- the capacity entrepreneurs have to sabotage their own success. (Not to mention how creative those ways can be.) While there's about a million ways this manifests itself, one of those ways I see popping up over and over again is delaying the creation of products or programs. http://www.evancarmichael.com/Public-Relations/216/Getting-Started-in-Corporate-Philanthropy.html http://www.evancarmichael.com/Public-Relations/216/Getting-Started-in-Corporate-Philanthropy.html Business guru Charles Handy, writing in Harvard Business Review, summarized the value of philanthropic businesses by saying, “A good business is a community with a purpose.”  Here are six steps to setting up a corporate philanthropy program. http://www.evancarmichael.com/Public-Relations/284/Why-Arent-the-WildFire-Survivors-Back--Home-Yet.html http://www.evancarmichael.com/Public-Relations/284/Why-Arent-the-WildFire-Survivors-Back--Home-Yet.html In late 2007, the California Wildfires destroyed thousands of homes. Two years have past but many of the affected fire victims have not yet been able to rebuild their lives and their homes. Out of the more than 1,700 San Diego City and County homes that were lost in 2007, only about 55% of the homeowners have obtained building permits and started their rebuild process. Many of those have not yet finished. http://www.evancarmichael.com/Public-Relations/267/PR-for-Business-Startups.html http://www.evancarmichael.com/Public-Relations/267/PR-for-Business-Startups.html If you are a business start-up or a potential start-up and you think PR is just for the big boys, then think again. If you are in business you have a public - in fact you have several - and you also have relationships with these publics - so, like it or not, you have public relations. It makes sense to have a plan to nurture these important relationships and create a positive story about who you are, what you do and how this benefits the people who interact with you. Do this right and they will value the relationship and they will spread the word for you - there is no better business than by recommendation. http://www.evancarmichael.com/Public-Relations/4980/How-To-Write-A-Killer-Press-Release.html http://www.evancarmichael.com/Public-Relations/4980/How-To-Write-A-Killer-Press-Release.html So how exactly should you write a press release? Here are a few great guidelines. http://www.evancarmichael.com/Public-Relations/4980/Is-Your-PR-Firm-Right-For-You.html http://www.evancarmichael.com/Public-Relations/4980/Is-Your-PR-Firm-Right-For-You.html It’s important that you choose a public relations company that you can trust to guide your company’s communications towards realistic goals, while focusing on the specific issues your organization faces. Here are 7 ways you can tell if your PR firm is right for you. http://www.evancarmichael.com/Public-Relations/4980/What-Makes-a-Press-Release-Newsworthy-Its-all-in-the-news-angle.html http://www.evancarmichael.com/Public-Relations/4980/What-Makes-a-Press-Release-Newsworthy-Its-all-in-the-news-angle.html Here are 10 common news angles that public relations professionals use to write a press release that newspapers actually want to pick up. http://www.evancarmichael.com/Public-Relations/4980/Online-PR-The-Key-To-Building-Backlinks.html http://www.evancarmichael.com/Public-Relations/4980/Online-PR-The-Key-To-Building-Backlinks.html You often hear Internet marketing professionals talk about SEO and SMO as two different monsters. What's missing in the Internet marketing community is the connection between the two. Internet marketing should be about building both online visibility and individual relationships. Online PR is the bridge between those two schools of though, and it's the key to building backlinks.