Search Engine Friendly Web Development - More Than Just Coding
Search Engine Friendly Web Development - More Than Just Coding
Quality of Content: Just create good content. If you write quality web pages, articles, blog posts, videos, sales copy's, and any other type of 'content' your target audience is looking to read you will have success in Google & Yahoo. Search engines want to rank content that users want to read #1 & search engine users want to read good content.; so just give them what they both want. Forget everything you know about SEO and just produce really good content.
Quality of Link: Good links you rarely buy, exchange in links, come from article directories, obtain by bookmarking your own web page, or any other SEO link building campaign. Good links come from producing & writing good content. Once you have good content publish it on your website, let as many good business connections know about it, talk about it in a few public forums or social networks, and go back to building more good content. You can't give yourself your own nickname, if your content is reputable & useful people will naturally tell others about it.
Anchor Text: Why is Adobe #1 in Google for the keyword "click here?" They are number one because 1,000's of web pages link to Adobe with the anchor text "click here." Adobe does not even have the words "click here" listed in ANY part of the page that ranks #1, anchor text is that important! Google Webmaster Tools is a great free resource to get insight into anchor text.
Page Title: Not only do search engine value the Page Title very high, it also shows up in the search results. This means a good Page Title could influence a user to click on your listing.
Internal Navigation: Do internal links count the same as external pages? Remember search engines index web pages, not websites! Using correct anchor text throughout your site's internal navigational structure can be an easy improvement in your site's rankings.
H1 Tags: Still important, also very important from a website usability stand point.
Age of Site: still important.
External Links: Yes, external links with proper anchor text also can help a web page rank well in the search engines.
Alt & Title Tags: Important for Google Images & complying with correct coding standards. The visual impaired also use alt & title tags to understand what is displayed online.
Age Of Content: still important.
Meta Data: Users read meta descriptions when searching Google & Yahoo so a well written meta-description is important. But if you don't write one, Google will extract content from that web page which can work equally well.
Keyword Density: Just write a good page title & header tags.
Learn More: Search Engine Friendly Web Development Coding
Search Engine Friendly Web Development More Than Just Coding - To learn more about this author, visit Jeff Foster's Website.
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This article will help educate those looking to build a search engine friendly web site. A key factor I could not fit in series was 'On-Page Optimization.' I wanted to summarize the main factors to consider when optimizing a website:
Quality of Content: Just create good content. If you write quality web pages, articles, blog posts, videos, sales copy's, and any other type of 'content' your target audience is looking to read you will have success in Google & Yahoo. Search engines want to rank content that users want to read #1 & search engine users want to read good content.; so just give them what they both want. Forget everything you know about SEO and just produce really good content.
Quality of Link: Good links you rarely buy, exchange in links, come from article directories, obtain by bookmarking your own web page, or any other SEO link building campaign. Good links come from producing & writing good content. Once you have good content publish it on your website, let as many good business connections know about it, talk about it in a few public forums or social networks, and go back to building more good content. You can't give yourself your own nickname, if your content is reputable & useful people will naturally tell others about it.
Anchor Text: Why is Adobe #1 in Google for the keyword "click here?" They are number one because 1,000's of web pages link to Adobe with the anchor text "click here." Adobe does not even have the words "click here" listed in ANY part of the page that ranks #1, anchor text is that important! Google Webmaster Tools is a great free resource to get insight into anchor text.
Page Title: Not only do search engine value the Page Title very high, it also shows up in the search results. This means a good Page Title could influence a user to click on your listing.
Internal Navigation: Do internal links count the same as external pages? Remember search engines index web pages, not websites! Using correct anchor text throughout your site's internal navigational structure can be an easy improvement in your site's rankings.
H1 Tags: Still important, also very important from a website usability stand point.
Age of Site: still important.
External Links: Yes, external links with proper anchor text also can help a web page rank well in the search engines.
Alt & Title Tags: Important for Google Images & complying with correct coding standards. The visual impaired also use alt & title tags to understand what is displayed online.
Age Of Content: still important.
Meta Data: Users read meta descriptions when searching Google & Yahoo so a well written meta-description is important. But if you don't write one, Google will extract content from that web page which can work equally well.
Keyword Density: Just write a good page title & header tags.
Learn More: Search Engine Friendly Web Development Coding
Search Engine Friendly Web Development More Than Just Coding - To learn more about this author, visit Jeff Foster's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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