George Ludwig Articles

Work Smarter to Work Less - Click To Read Article
Tips for marketing yourself as a salesperson to increase your sales results.

Who's Your VP of Reputation? - Click To Read Article
Reputation is the new profit center for the 21st century. Think about it. In an age of corporate scandals, suspicious customers, and budgets with very little breathing room, there is simply no substitute for being a reputable company. But no matter how many times you say you're an honest, trustworthy, customer-centered company, the proof is in the proverbial pudding.

Transform Your Selling DNA - Click To Read Article
Seven Special Powers That Will Take Your Sales Revenue From So-So . . . to Sensational

Tricks of the Trade Show - Click To Read Article
18 "tricks of the trade show" to help you capitalize on the best sales contact opportunity and the most fun time that a salesperson can have in growing their business.

Think Big to Get Big - Click To Read Article
Thinking big - knowing the larger purpose for which you apply yourself at any given moment - always alters how you understand your contribution and role, leads to acting with greater focus, and produces better results.

The Two Most Powerful Principles for Extraordinary Results - Click To Read Article
The intersection of a laser-like strategic focus with flawless discipline in tactical execution forms what you might call the "sweet spot" for creating extraordinary results.

Silence Is as Good as Gold - Click To Read Article
A vital key to sales success is listening. The ability to listen well is absolutely indispensable for success in all human relationships and is probably the single most important skill for today's selling professional.

Selling is Serving - Click To Read Article
Sales Superstars seem to know, consciously or unconsciously, that the word "sell" originates from the Scandinavian root "selzig," which literally means "serve." As my first mentor, Zig Ziglar, always said, "You can get everything in life you want, if you will just help enough other people get what they want." Losing sight of this core principle by focusing on their commission, quarterly sales quota, or closing a hot deal quickly prevents many salespeople from becoming elite selling stars.

Rise Above the Crap: Push the Practice Button - Click To Read Article
There are lots of opinions on what it will take to turn our economy around and drive sales numbers back up, but one thing is for certain: it won't happen without a lot of practice. It takes more than one iteration to achieve sales mastery, but you won't step onto the podium of success and bask in the glory of being a top performer without the Practice Button.

Put Your Overalls On: Good Selling Is Like Good Farming - Click To Read Article
Honest prospect and funnel appraisal by salespeople, sales managers, and top executives results in proactive selling, greater sales, and a lot less anxiety. Salespeople, sales managers, and senior executives will all gain a competitive edge if they'll put their "overalls" on and begin to approach selling the same way farmers approach planting.

One is Still a Powerful Number - Click To Read Article
A hearfelt, real-life story about a man who recognized the power of one.

Making Revenue Rain in the New Year - Click To Read Article
Three tips for customer acquisition and retention that will create a downpour of revenue.

Low-Tech Sales Tools Rule - Click To Read Article
Selling success does not require lots of high-tech gadgetry. Snazzy spread-sheets, complicated flip charts, or four-color brochures are not needed. If you have these tools, by all means use them, as long as they do not interfere with why you showed up in the first place-and that is to ask the right questions. One of the major keys to being a sales superstar is being a diagnostician, a highly-effective questioner. The following five low-tech tools make the questioning phase more effective no matter what else you bring to the sales call.

Leadership 101: Integrity by Example - Click To Read Article
True leaders demonstrate Integrity by Example.

IN YOUR FACE—FOR BIG RESULTS - Click To Read Article
Revealing the Single Biggest Factor in Lackluster Sales Results and 3 Things You Can Do To Avoid Failure.

If You Build It, They Will Come: Why REPUTATION Really, Really Matters to Customers—and How to Create a Great One from the Ground Up - Click To Read Article
Tips for creating a reputation that customers will reward with their loyalty.

How to Make More Sales With Less Effort - Click To Read Article
Exploring how Personal Marketing can be the fastest way to sell more and work less.

How to Ovewrite Your Mental Files - Click To Read Article
5 ways to change self-limiting thinking.

Hit the Pause Button and Watch Your Business Grow - Click To Read Article
Most people believe that to be good in sales or customer service, you have got to be a good talker. You often hear people say, "You have the gift of gab; you should be in sales!" Nothing could be further from the truth. Many top sales people are defined as introverts on psychological tests-up to 75 per cent of them. They would much rather listen than talk in a sales situation. Poor salespeople dominate the "talking," but top salespeople dominate the "listening." Sales and customer service superstars practice the 70/30 rule. They talk and ask questions 30 percent of the time and then listen intently to their customers 70 percent of the time.

Have You Created a Contagious Customer Experience? - Click To Read Article
There are many opportunities to create a remarkable, memorable, and sustainable customer experience, recognized by your buyers and embraced by your employees. Most businesses have three stages of contact where they can create a contagious customer experience: before customers buy, while they buy, and after they buy.

Grow Your Sales By Thinking Like a Farmer - Click To Read Article
For salespeople, the sales cycle is the growing season. If the salesperson can plant enough seeds, nurture and tend those seeds, plan for possible damage, she can harvest her crop at the end of the growing season without cramming.

Get Physical: Involve the Prospect for a More Effective Presentation - Click To Read Article
Usually it is easier to get a prospect involved in a product sale than in a service sale. But if you use your creativity, you will be amazed at the ways in which you can involve a prospect.

FOURTH QUARTER COMEBACK - Click To Read Article
The fourth quarter is about to begin, but sales revenue touchdowns and a come-from-behind victory are within grasp, even in this recessionary economy. Three Quick Strategies to Save the Game.

Fill'er Up With Love - Click To Read Article
We often encounter people whose tanks are dry. Here are 3 things you can do to help someone FILL 'ER UP!

Fill 'er Up This Holiday Season! - Click To Read Article
3 Simple Steps for filling the tanks of our family and friends, our customers and prospects, and everyone else we have the privilege of interacting with on a daily basis.

Fail to Succeed - Click To Read Article
Failure is never the end of the road. Failure is how you learn and grow. Whether it's building biceps, achieving financial freedom, becoming the best parent possible, or reaching the Oval Office: you must fail to succeed.

Energy is the Edge - Click To Read Article
6 tips for creating a powerful energy reserve to draw from, so you can enjoy greater health, achievement, and prosperity!

Don't Worry; College Will Prepare You For Success...Not! - Click To Read Article
5 courses that will actually prepare you for real-world success in sales, customer service, management, or leadership.

Earn Your Doctor of Selling Degree - Click To Read Article
To Become a Sales Superstar, Diagnose Before You Prescribe!

ATTENTION PresidentElect Obama Heres the Real Economic Rescue Plan - Click To Read Article
The economy is falling. Times are uncertain. Many people are in crisis. What's the answer? Will the government bail us out? When will it kick in? How will it affect us? No one knows the answers, and with all due respect; even President-Elect Obama doesn't know these answers. What's the real answer? The real answer is that a collective bailout will require each and every one of us to participate in our own rescue.


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